Electronic Marketing: 12 Reasons Why You Need A Targeted Email List

How To Use A Targeted Email List to Connect with Your Audience or Tribe [Email List For Electronic Marketing]

This may come as a shock to your system. But trust me on this one.
 Your most valuable asset is not your content. It’s not your expertise.

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It’s not even your blog or website. Nope, not your employees…

Your greatest asset as a blogger, author, coach, writer, social media expert, internet marketer or other content marketer is your targeted email list as part of an electronic marketing strategy.

Email is easily the best way to:

  • Build an engaged audience or tribe of people eager to buy from you; or
  • Create excitement around your next project.

Without an email list of engaged subscribers, you will struggle to mobilize your message. But first, what is electronic marketing?

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What Is eMarketing Or Electronic Marketing?

According to Dr. M. A. Khan, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, electronic marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.

In this article, our focus will be on email as a form of electronic marketing. We are focusing on email because it is the most effective form of electronic marketing.

As an electronic marketing tool, email is simply phenomenal. It represents the backbone of nearly every successful content initiative and digital marketing success story you’ve ever heard about. There is no better tool for building your online community, communicating with them and selling to them on a regular basis than email. As you will see later, email marketing has an unassailable ROI!

If there is one thing that business, content, and conversion rate experts agree upon, it is that building an email list is vital. Agency professionals and in-house marketers worldwide are in agreement about email’s effectiveness, according to a March 2016 polling from Econsultancy.

Nearly every person in the world has an email address. The Radicati Email Market Study, 2017-2021 states that there are currently over 3.7 billion email users worldwide (three-quarters of which are consumer accounts), and forecasts that this figure is expected to grow to over 4.1 billion by year-end 2021.

These figures are billions, my friend. Billions, not millions! They make the potential with email colossal!  If you haven’t recognized the power of email marketing, you’re missing out. Period!

Electronic Marketing Is the Future: 12 Reasons Why You Need To Start Building Your Targeted Email List Right Now

Here then, are 12 reasons why you need to embrace electronic marketing and start building your email list right away:

#1. Without an email list for electronic marketing, you’re building your business on rented digital property.

You are too dependent upon the social networks for your business success. And that’s not a good place to be. Michael Hyatt puts it this way:

A few years ago a friend was in the middle of a promotion for his annual conference. He used Twitter as the primary means for connecting with his tribe, but then Twitter inexplicably suspended his account.

The problem was eventually fixed, but it hurt his attendance in the meantime. That was the first time I saw a real downside to building a house on a rented lot.

I was an early adopter and advocate of social media. I still am. But I encourage everyone interested in growing a platform to begin with a home base that you control. Use other services to expand your reach, but build your house on your own lot.”

Be honest.

What would happen if Facebook suddenly releases a new algorithm and your posts aren’t seen anymore? What would happen if you can no longer be part of a Pinterest group board? What if Google inexplicably changes the rules (which they can do as a virtual monopoly) and you no longer get organic traffic? So you’re making money from your YouTube channel. Fantastic 🙂 What would happen if YouTube suspends your account 🙁

Simply look at YouTube, Pinterest, Instagram, Twitter, Reddit, Facebook, Medium and any other social network and you’ll see how quickly they are changing. Facebook organic reach is in the tanker. Brand and electronic marketers who put all their social eggs in the organic Facebook basket are being hit incredibly hard. This won’t happen with email because with email you are able to build your own plan, strategy and integrated platform that inspires, attracts, engages and nurtures your ideal customers

RECOMMENDED FOR YOU 🙂

Check out our super helpful article on electronic marketing: [Uncovered]: How to Supercharge Your Email Marketing in 8 Easy Ways

#2. Email enables you to build trust with your audience. 

When someone signs up for your email list, it’s a sign of trust and interest in your brand. They’re intrigued by the content they’ve seen so far, and they want to learn more about how you think and the solutions you offer. Even if they aren’t ready to buy immediately, they’re thinking about it.

#3. Rock your email list. It’s your greatest asset.

As stated earlier, your email list is your greatest asset. Not your content. Not your experience or expertise! Email represents the backbone of nearly every successful content initiative and digital marketing success story you’ve ever heard about. There is no better tool for building your online community and communicating with them on a regular basis than email.

#4. Email is personal and private.

Email is a far more friendly medium than blogging or even social media. When people see your email in their inbox along with all their other friends, this builds trust. And when you start a conversation in someone’s inbox, they feel like they can be themselves and share whatever they may be struggling with, what they want, or questions they have. I love the rapport this builds with readers.

#5. Inspite of the rumours, email is alive and well.

As we have seen, research suggests email is still an important part of many people’s work lives, with the average person spending up to 50% of their time in the inbox. Studies also found that:

  • People check their email around 11 times per hour.
  • 84% of users keep their email up in the background at all times.
  • 64% of users used notifications to access email at least some of the time.
  • The average worker receives 11,680 emails per year with an average of 32 per day.
  • 42% of all email in a person’s inbox is considered essential or critical.
  • Email is still considered by most to be the best collaboration tool for teams and individuals.

People use email for more than sending messages:

  • 76% use it to exchange documents; and
  • 50% to archive important messages.

#6. Your business email list belongs to you.

You actually own your email list and the list is your business! You own it. Your email list is basically the only platform that belongs to you. Think about it Think about it…You have no control over what Pinterest or Facebook or Twitter do… if Facebook decides to scrap Facebook groups or Facebook Live, there’s nothing you can do. Absolutely nothing! Also, with Twitter and Facebook and other channels, you have to go through the “middleman” to access your audience. But with email, your message is delivered straight to your readers. You don’t need anyone’s permission.

#7. With email you can reach your audience more easily.

You have an instant and direct line of communication with your audience or tribe via email. This is priceless! As soon as you have a meaningful idea, you can put your thoughts into an email with a call to action. According to Francisco Rosales, Founder of SocialMouths, “Today, you’re able to reach an average of 1-2% of your Facebook Fans, the same way a very small percentage of your Twitter following sees one specific Tweet. Email is not perfect either, according to studies, 22% of emails sent get lost in the junk or spam folders or are blocked by ISPs. But that still leaves you with an average of 78% messages delivered.”

#8. Targeted email represents huge business potential

Having a list of people that are responsive to your emails and are buying based on your recommendation is great for your business. You can pitch this to create affiliate partnerships where you can help each other out and generate more sales by sharing to each other’s email lists. The bigger your list, the better you have of reaching higher affiliate relationships. And growing your list will lead to amazing opportunities you haven’t even considered. You start to see the results from a list of at least 1,000. That’s because, generally and statistically, about 1% of your list will buy from you. So, for instance if you wanted to start a coaching program, and you have 1,000 subscribers, you should easily get 10 clients within a few days of sending a simple email to your list.

#9. Targeted email list works and it delivers the highest ROI for marketers

According to this report, for every $1 spent, email marketing generates $38 in ROI. A survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122%—more than four times higher than other marketing formats examined, including social media, direct mail and paid search. Revenue from email has also improved year over year. A survey from the Relevancy Group sponsored by PostUp found that in December 2015, 24% of US email marketers said email marketing initiatives accounted for over a quarter of their overall revenues. This percentage was up from 13% in fall 2013.

It’s so effective that you can also leverage your list to promote your content and events. As soon as you have a new post up on your blog, you should let your list know about it! This will drive instant traffic to that post and you can get some feedback quickly. Email still plays a critical role in most people’s lives, though far from perfect in this world of new and innovative technology.

#10. Your targeted email list can be like a magic eightball

You can use your email list like a magic eightball to know the perfect product to create (and how to package and sell that product). You can do this through a simple one word survey. Something like this: “What is your greatest struggle when it comes to [blank]?” Another way to do this is to send out a “biggest pain” email. Ask your subscribers what their biggest challenge is as it relates to your topic area. Make the “biggest pain” question the sole focus of your communication. Keep your email short and sweet.

Have a look at all the responses. You should find a common thread running through them. You then create a product that provides a solution to the struggle or the pain!

#11. A targeted email list is more effective than Facebook and Twitter

According to a survey by McKinsey & Co, email is 40 times more effective at acquiring new customers than Facebook or Twitter! In other words, email is a far more effective way to acquire customers than all that tweeting and posting and “liking” you’re doing on social media—nearly 40 times more than Facebook and Twitter combined! “If you’re wondering why marketers seem intent on e-mailing you more and more,” McKinsey states, “there’s a simple explanation: it works.”

#12. If you want to maxmize your potential, you need a target email list for electronic marketing

If you’re ambitious as  a blogger, author, coach, writer, social media expert, internet marketer or other content marketer. If you want to maximize your potential. If you want to go all the way. If you want to earn a six figure income from your blog. Then you need an email list. Without an email list, the best you can hope for is few hundred dollars here an there, every now and then maybe form Adsense. But with a huge email list that’s fully mobilized and engaged, you can sell your products and services including online courses. For example, if your eCourse retails for $199 and you sell 1000 places, that’s easily $199,000. Also you can take part in Product Launch Formula (PLF) style launches where you market a product to your list and receive unto 40% commission. For instance, earlier this year, I received $800 per referral on a launch over a 2 week period. The course retailed for $1999 and affiliates earned 40% commission per referral.

So, here’s the deal. Do you want to be a small time blogger, author, coach, writer, social media expert, internet marketer or other content marketer who can barely make ends meet? Or do you want to aspire for higher? The choice is yours!

RECOMMENDED FOR YOU 🙂

Take a look at our fantastic guide on electronic marketing: [Uncovered]: How to Supercharge Your Email Marketing in 8 Easy Ways

If you’ve been putting aside the idea of building an email list for whatever reason, it’s time to face the facts. Email is the future of marketing. It isn’t going anywhere! That’s why your money is in your Email List. So start building your email list right NOW!

Electronic Marketing: How To Quickly Build And Grow Your Email List

#1. Register With A Good Email Service Provider

To build your email list, you need an email service provider (ESP). It is very important to start with a good and reputable email service provider (ESP). A good email service provider will do these seven things:

  • They’ll store the email addresses of all your subscribers. These can be very easily converted into a csv file, if you need to export the list somewhere else, or if you decide to change ESP.
  • They’ll store important data from every email campaign, including the following information:
    • Number of emails sent
    • Those who opened each email;
    • Those who clicked on any link on the email; and
    • Those who unsubscribed
  • They’ll post their deliverability rates. For example, you can go to major service providers to find out their deliverability rates, which will help you choose a good provider.
  • They’ll work hard to improve those deliverability rates. For example, major ESPs will have dedicated staff who work daily with major ISPs to get your emails delivered to their recipients.
  • They’ll actively ban any marketers who spam or engage in other questionable practices. This improves deliverability for everyone else.
  • They will provide an autoresponder service. Autoresponders are emails sent automatically to your subscribers when triggered by a series of events you determine. They can be used to greet new subscribers, alert them about new products or services, or even wish them a happy birthday. All you have to do is set up the rules, write the message, and let the autoresponder take care of the rest. Many of the best autoresponders will also have reporting tools to help you keep track of how your email campaigns are performing so you can constantly improve and retool.
  • They will provide a system where your subscribers can unsubscribe at any time. This is important, as there are two basic rules of engagement that come with email marketing:
    • Always have permission to market to someone via email; and
    • If that permission changes, stop sending them email marketing

Because of this, every email campaign you send must include an instant unsubscribe link. It is usually added automatically by your ESP.

RECOMMENDED FOR YOU 🙂

Our super helpful review: [REVEALED] The Top 12 Email Service Providers For Bloggers [A Review]

#2. Offer something insanely valuable for free.

What you offer is your lead magnet. According Optin Monster, there are at least 7 things that your lead magnet should do if you want it to be absolutely irresistible:

  1. Must solve a real problem – if your lead magnet doesn’t solve a real problem that your audience has, or if it doesn’t give them something they really want, it won’t work at all.
  2. Insanely valuable – your lead magnet should be insanely valuable, meaning that that it must have both high perceived value and high actual value.
  3. Should promise one quick solution – your lead magnet should promise (and deliver) one quick solution for your prospects. In other words, it should help them to easily achieve something.
  4. It must be super specific – it isn’t advisable to create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert leads.
  5. It must be quick and easy to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel kind of overwhelmed and weary.
  6. Must be instantly accessible – your lead magnet will work best if it is something that can be delivered right away. I don’t know about you, but people love instant coffee, sorry instant gratification.
  7. Must showcase your expertise – when someone receives your lead magnet, it should demonstrate your expertise or your unique value proposition. This helps turn leads into customers later on.

RECOMMENDED FOR YOU 🙂

For everything you need to know about lead magnets, check out our cornerstone article How to Make Your Lead Magnet As Irresistible As Puppies [7 Killer Lead Magnet Ideas]

#3. Create a killer opt-in form on your website.

Adding an opt-in form to your website is a great way to build your email list. By doing this you take advantage of a valuable opportunity to turn one-time visitors into regulars and customers. A killer opt-in form needs to:

  • Match your brand. Be consistent throughout your website.
  • Stand out. It should grab attention; and
  • Be irresistible. Offer something which your visitors really want. Something they can’t say ‘no’ to!

Here are some examples to consider:

  • Exit-intent: A pop-up box that appears once the user moves their mouse pointer to close the page/tab. The awesome thing about this, is that not only does it work, it doesn’t interfere with your visitor’s the user experience.
  • Light-box: A pop-up box that appears after a certain amount of time passes once the user enters a website. This can be very annoying…but they work. So you’ve got to have a balance!
  • Slide-in form: A sign-up box that appears from the side or bottom of the page after a user scrolls down to a particular part of the page. These are great because they can be fairly unobtrusive while still catching people’s attention.
  • In-Line/After Post: This kind of blends in with the content. They’re great because they don’t hinder the visitor’s experience, yet they still provide an easy way to opt-in for your lead magnet.
  • Bar/Ribbon: An opt-in bar or ribbon goes across the top or bottom of the page and you can lock it in place so it scrolls with the page. It allows you to share your Lead Magnet without being annoying.

#4. Leverage the power of giveaways

Giveaways are an amazingly powerful way to grow your audience – but only if you use the right strategy. There are a few options out there, but my pick is KingSumo Giveaways, which is an excellent resource for WordPress sites, and allows you to automate your giveaways and target your real fans. You also own it, and you own your list.

KingSumo Giveaways is a plugin for WordPress (self hosted, not wordpress.com) that is used to create viral giveaways to help build an email list. It leverages our natural self-interest as human beings, to help generate large amounts of traffic to giveaways. Less work, more traffic.

For information on how to set-up your KingSumo giveaway plus how to get killer prizes for your giveaway for free, check out this awesome article by Robbie Richards.

#5. Ask list members to share.

If you are providing insane value to your audience. If you’re scratching where they itch. If you’re giving your audience what they need, and also throwing in what they want: Members of your tribe will naturally want to share your free offers. But it doesn’t hurt to ask them to tell their friends. There are many ways you can do this. But for me, I like using clicktotweet.com and have my subscribers send their friends and followers to my lead magnets.

ELECTRONIC MARKETING: DO YOU NEED HELP TO BUILD YOUR TARGETED EMAIL LIST?

I’ve got the right tool for you. It’s my free report ‘How to Build a Large Email List’ which you can download right here.

Now your turn

QUESTION: Do you have any experience of electronic marketing? Have you got an effective strategy for building a large, targeted email list for communicating with your audience and for electronic marketing? Please join the conversation and share your thoughts by clicking here.

Pedro is a professional blogger, coach, copywriter and list grow strategist. He is the founder and CEO of Astute Copy Blogging. He helps entrepreneurs build large email lists that they can mobilize and monetize so that they can live the life of their dreams. He is also a pastor, an award-winning author, and a recovering attorney! He makes his home in England with his wife and their two delightful daughters.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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65 thoughts on “Electronic Marketing: 12 Reasons Why You Need A Targeted Email List

  1. This is an awesome post, thank you so much. I’ve never really understood this side of blogging and I still don’t have an email list at current which now seems nuts, because what if social media isn’t available or changes.. You’ve got me thinking!!

    • Hi Ithfifi,

      Thanks for stopping by and joining this awesome conversation. Delighted to know that not only did you you find the article helpful, it has got you thinking! That’s music to our ears 🙂
      Let us know if there is anyway we can help you develop a strategy to build your email list.

      Best regards,

      Pedro

  2. Email list is a great asset to the e-commerce. This is a great article for all people who try to build an email list. Thanks for sharing 🙂

    • Hey Dan,

      There are so many different strands to blogging! Delighted you found the article helpful in your blogging journey 🙂

      Best regards,

      Pedro

  3. Pedro –
    Another super helpful post! I always look forward to what you’re going to write next! I need to work on my email list and learn a bit more about leveraging giveaways.

    Thanks for the motivation 🙂

    • Hi Mal,

      It’s always a delight to see you here at Astute Copy Blogging! Email works and I am glad you feel motivated to work on your email list. Let me know if you need any help with your list building strategy.

      Best regards,

      Pedro

  4. This is amazing. Thank you for the information. I started my blog a few weeks ago and I’ve been working so hard to build my email list. As for now, I have one freebie. I think it’s working though not to my expectations. The conversion rate is low but I believe it will rise with time. Thank you for the ideas you have shared here.

    • Hi Patrick,

      First of all, thank you for visiting us here on Astute Copy Blogging.
      Super delighted that you found our blog post useful. As long as the one freebie you have is insanely valuable, and you have a killer opt-in form with good copy, your conversion rates will go up with time 🙂

      Good luck with your email list building.

      Best regards,

      Pedro

  5. Email list are good but it’s also just as important to be subtle around building that list. Popups asking to sign up to a mailing list can frustrate readers.

    • Hi Nogi,

      Thank you for joining our conversation and offering your unique perspective. And you’re absolutely right, some pop-ups can be terribly annoying. We just need to get the balance between using a system that works with the experience our readers have when they visit our blogs.

      Best regards,

      Pedro

  6. Wow! What a fantastic list. For new bloggers like me, this is a gold mine of information! I’ll be implementing all these strategies. Brilliant post!

    Thank You, Jaiden

  7. Thanks for all the information Pedro. I have a relatively new blog but I didn’t start my email list right away. I didn’t understand the importance. I have one now, with the pop up after the user scrolls down the page a bit, but I’m not seeing the sign up I’d like, however I don’t have tons of traffic yet either. I’m hoping I’ll see more sign ups as my traffic increases. Thanks for the tip about the giveaways. I’ve wondered how people do those and I’ve been meaning to research it more. It’s on my very long to do list. 🙂

    • Hi Jennifer,

      Thank you for stopping by and for your very meaningful comment. Other than the Jeff Walker’s Product Launch Formula (PLF) type of launches where joint venture partners promote your launch to their email lists, resulting a huge spike in email sign-up, I have found giveaways the next most effective way to grow your email list.

      Good luck with your list building, and do let us know if you need any help 🙂

      Best regards,

      Pedro

  8. Very true. Emails you own, social media is neither your brand, neither your property. If you read terms and conditions from Facebook and co, you will see that they even own your data 🙁

  9. This is a great article. I just started blogging and I haven’t had the chance to work on the e-mail list. Regarding giveaways, is it legal to offer a cash give away? I think it is a contest for a blog’s anniversary or something. I can see with free products or something, but not sure with cash.

    • Hi Herlina,

      Thanks for stopping by. Delighted you found our article useful. Regarding your question, it is legal to offer cash in giveaways. However, the problem with that is that everyone wants cash, so you will end up an audience who are are not engaged because they are not interested in your niche. Its always best to offer a prize that your targeted audience is interested in.

      Hope this helps 🙂

      Best regards,

      Pedro

    • Hi Paras,

      Thank you for stopping by. I am delighted that you’ve decided to grow your email list 🙂
      That’s probably the best decision you’ve made since you started blogging!

      As to how to increase your email subscribers, check out our free report – How To Build A Large Email List which you can download by clicking here.

      Best regards,

      Pedro

  10. Great article with some great tips. I recently just updated my website to include a giveaway for subscribing. Based on your article I need to explain what it is.
    Thanks for the tips

  11. A very helpful list of reasons why we need an email list. Personally I haven’t establish it yet since my blog is on the process of growing but this is on my list of course. Thanks for sharing your wonderful post.

    • Hi Lexie,

      Thanks for stopping by and joining the conversation.

      Remember it’s never too early to start growing your email list. I will say start now. Don’t wait until your blog has grown. Your list will help grow your blog (and your business) 🙂

      Best regards,

      Pedro

  12. You are so right. Right when I got into blogging I had heard of the email list and I have been working hard to grow it ever since. Such an important topic to discuss that you brought up about fb or IG algorithms changing, having your email list is yours. Very important!

  13. Such an informative post! Thank you for taking the time to share all these tips! I really need to work on gaining subscribers for that list…

    • Hi Kristal,

      Thank you for stopping by. I would encourage you to start building your list right away. It isn’t any trouble at all. It will do you good 🙂

      Best regards,

      Pedro

    • Hi Karen,

      You do need an email list as well as an automated sequence of emails that you send out to those who join your list.

      Let us know if you need any help.

      Best regards,

      Pedro

  14. Thats pretty good advice! I even bookmarked this so I can take notes later when I’m ready to start doing email lists (I have a blog to do list going on, trying to get that smaller!!)

  15. I agree with you email and alive and well. It is one of the best ways for me to be a successful online entrepreneur. The key is to nurture that list and stay engaged with them as well.

    Thanks for sharing

  16. Oh my, this is SO full of information! I’m definitely bookmarking for later so I can read and re-read to fully gather all the details. I’m really a novice at the business side of blogging, and only just learning about the importance of the email list. Thanks for this great post!

  17. Great post with some great tips. Very informative. This will help me a lot for my email list. Will definitely put this on my bookmark as my references.

  18. Hi Pedro,

    You’ve made a strong case for the importance of having an email list.

    I’ve been struggling a little bit lately with my Facebook page because Facebook keeps changing things around on me making it kind of difficult to manage my followers.

    It’s a good example of why an email list is so important.

    If you build your business on Facebook or some other rented property you never know from day to day what’s going to happen to your business.

    I know people struggle to build a good email list but you’ve given them plenty of good advice here to make it happen.

    -Donna