Has your open rate taken a nose dive? Looking for ways to add a little punch and pizzazz to your email marketing strategy? Then look no further, because I’ve got exactly what you need: The definitive email marketing checklist.
The email marketing checklist is also variously referred to as email checklist form, email review checklist, professional email checklist, mass email checklist, email writing checklist, email service provider checklist, business email checklist or even email content checklist!
Generally, when people think about sending an email to their email list, they think it’s a matter of simply writing the email, proofing it, and then hitting the send button. They then go off to play golf or sit down to watch their favorite TV program, while the money rolls in.
Exasperating, isn’t it? That feeling you get when you know the benefits of having a landing page that converts like crazy, yet your landing page sucks! Well, today you’re in luck because I am going to take you through the rudiments of making the best landing pages that really work.
What is a Landing Page?
But first, what is a landing page? A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. The best landing pages are dedicated, stand-alone pages that are designed for a specific marketing campaign.
Warning. There’s a new four-letter acronym in town. No, it’s not a swear word. Until recently, no-one had heard of it, but now everyone is talking about it. And it’s getting people really worked up. GDPR. Or more correctly, EU GDPR.
It’s a new privacy law from Europe that potentially affects everyone from beginning bloggers to big businesses and promises heavy fines for those who don’t comply.
This is what I mean.
If you’re a blogger or other on-line business person. If you have an email list. If you collect, process or hold any other personal data for people on your list or members of your tribe. And if anybody on your list is a citizen of the European Union (EU), then the GDPR (EU GDPR) applies to you. And a breach of the EU GDPR can close your business and bankrupt you. More about that in a moment.
But first, some more information about the EU GDPR.
Email isn’t dead. And in the kingdom of email, MailChimp used to be king. That’s because MailChimp is synonymous with email marketing. So it’s kind of weird to think there could be any MailChimp alternatives free or paid.
But there are!
As iconic as MailChimp is, and notwithstanding the awesome MailChimp forever free price plan, there are some fantastic alternatives to MailChimp out there. Just like you have Tesla alternatives or ActiveCampaign alternatives just to give two examples.
Here is the reality.
There were some amazing MailChimp alternatives 2017. There were some awesome MailChimp alternatives 2018. There are currently some fantastic alternatives to MailChimp in 2019. And there will be some great MailChimp alternatives 2020!
In this article, I am going to show you the 8 best MailChimp alternatives on the market today in real time!
Let’s explore email marketing, email automation and email service providers, so we are singing from the same hymn sheet!
As a small business owner, content marketer (author, blogger, coach, copywriter, internet marketer, social media expert, or other online business person), you need a large email list. Secondly, you need a strategy for building your email list. Thirdly, you need to find a way to provide insane value to the people on the list, and develop a relationship with them. And then, you should market solutions to the people on the list, giving them not only what they want, but also what they need. For this to work, you need an email marketing software to provide a ‘home’ for your email list.
Size matters. What is the size of your email list? I mean, how many people do you have on your email list? And talking about your email list, which of the email service providers looks after your list?
Back to size. Is your email list:
If you have a product to sell or an affiliate offer to promote, can you send an email to a targeted list of at least 2,500 engaged subscribers who love to read your emails?
Develop An Effective Strategy For List Building
If you’re not comfortable with any of those questions, then you need to smell the coffee and wake up to the idea that you need an effective strategy for building an email list.
Let’s face it! Without an irresistible lead magnet, your landing page will not convert.
This is what I mean…
People don’t like sharing their personal information. And they certainly don’t like to part with their preciousemail addresses. Particularly if they don’t know who you are. So, when they get to your landing page, they’re naturally skeptical. Consequently, their guard is up. Even before they look at what you have to say.
The Real Reason People are not Signing up to Your List