Exasperating, isn’t it?
That feeling you get when you know the benefits of having a landing page that converts like crazy, yet your landing page sucks! Well, today you’re in luck because I am going to take you through the rudiments of making the best landing pages that really work.
What is a Landing Page?
But first, what is a landing page? A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. The best landing pages are dedicated, stand-alone pages that are designed for a specific marketing campaign.
Let me shock you. There’s a new four letter word or acronym that can destroy your business: GDPR or more accurately, the EU GDPR!
Here is what I mean.
If you’re a blogger or other on-line business person. If you have an email list. If you collect, process or hold any other personal data for people on your list or members of your tribe. And if anybody on your list is a citizen of the European Union (EU), then the GDPR (EU GDPR) applies to you. And a breach of the EU GDPR can close your business and bankrupt you. More about that in a moment. But first, some more information about the EU GDPR.
You can say MailChimp is the Toyota of email marketing and email automation.
Let me explain.
MailChimp is synonymous with email marketing. In the same way that the “Hoover” brand name is synonymous with vacuum cleaners and vacuuming in different countries! So its kind of weird to think there could be any MailChimp alternatives. But there are! As iconic as MailChimp is, there are some fantastic MailChimp alternatives out there.
And in this article, I am going to show you the 8 best MailChimp alternatives on the market today!
But first, let’s explore email marketing, email automation and email service providers, so we are singing from the same hymn sheet!
Here’s the brutal truth about email list building: Although there is no perfect email marketing software, there are a few that are close to perfection.
Let’s break this down. Shall we?
As a content marketer (author, blogger, coach, copywriter, internet marketer, social media expert or other online business person), you need a large email list. Secondly, you need a strategy for building your email list. Thirdly, you need to find a way to provide insane value to the people on the list, and develop a relationship with them. And then, you should market solutions to the people on the list, giving them not only what they want, but also what they need. For this to work, you need an email marketing software to provide a ‘home’ for your email list.
What is the size of your email list? I mean, how many people do you have on your email list? Is your email list:
- Anemic?
- Teeny weeny?
- Non-existent? or
- Huge?
If you have a product to sell or an affiliate offer to promote, can you send an email to a targeted list of at least 2,500 engaged subscribers who love to read your emails?
Develop An Effective Strategy For List Building
If you’re not comfortable with any of those questions, then you need to smell the coffee and wake up to the idea that you need an effective strategy for building an email list.
This may come as a shock to your system. But trust me on this one.
Your most valuable asset is not your content. It’s not your expertise.
It’s not even your blog or website. Nope, not your employees…
Your greatest asset as a blogger, author, coach, writer, social media expert, internet marketer or other content marketer is your targeted email list as part of an electronic marketing strategy.
Email is easily the best way to:
- Build an engaged audience or tribe of people eager to buy from you; or
- Create excitement around your next project.
Without an email list of engaged subscribers, you will struggle to mobilize your message. But first, what is electronic marketing?
Let’s be real.
Although anyone can own a blog, blogging isn’t for everyone!
I’m sorry if that offends you 🙁
This is a lesson I learnt quite early in my blogging career. That’s right! Blogging can be a full time job.
There may be an estimated 152 million blogs worldwide with 1,896 blog posts published every minute or about 3.39 million blog posts published daily.
Still, blogging isn’t for everybody! And I will tell you why in a moment.
But first, what’s a blog. And who’s a blogger?
Let’s face it!
People don’t like sharing their personal information. And they certainly don’t like to part with their precious email addresses. Particularly if they don’t know who you are. So, when they get to your landing page, they’re naturally skeptical. Consequently, their guard is up. Even before they look at what you have to say.
The Real Reason People are not Signing up to Your List
Your prospects are probably already on a hundred and one email lists, and are getting bombarded daily with advertising messages. So the last thing they want is to get more junk in their email inbox from yet another company or individual trying to sell them stuff!
That’s why it’s so critical to understand the importance of creating a compelling offer.
You know what is incredibly frustrating? And terribly annoying?
Spending hours, sometimes days or in extreme cases weeks, creating the perfect email. Crafting, tweaking, designing, perfecting and turning it into a beautiful work of art.
You then click ‘send’ with aplomb!
Only to be brought down to earth, when you look at your stats…
Let’s face it.
If you’re an established or aspiring blogger, coach, author, writer, copywriter, internet marketer or other online entrepreneur, you KNOW that your MOST valuable asset is your email list.
But growing your list can feel like climbing Mt Everest without oxygen, especially if you don’t know what you’re doing. As a result most entrepreneurs have a non-existent list.
What IF there is another way? An easier way to GROW your list? A simple, proven, easy-to-follow strategy?
Now there is!
It’s the ONE strategy that’s allowed me to be successful: Building a large audience from scratch QUICKLY – on a shoe string budget – and monetizing the audience effectively…
I want to show you this same strategy because if can work for me, it can work for you too!
Click here for more info and to download your free copy
