Has your open rate taken a nose dive? Looking for ways to add a little punch and pizzazz to your email marketing strategy? Then look no further, because I’ve got exactly what you need: The definitive email marketing checklist.
The email marketing checklist is also variously referred to as email checklist form, email review checklist, professional email checklist, mass email checklist, email writing checklist, email service provider checklist, business email checklist or even email content checklist!
But first, do you have an email marketing strategy? Or are you like most people?
Generally, when people think about sending an email to their email list, they think it’s a matter of simply writing the email, proofing it, and then hitting the send button. They then go off to play golf or sit down to watch their favorite TV program, while the money rolls in.
Sadly, there’s a problem with that approach…
Exasperating, isn’t it? That feeling you get when you know the benefits of having a landing page that converts like crazy, yet your landing page sucks! Well, today you’re in luck because I am going to take you through the rudiments of making the best landing pages that really work.
What is a Landing Page?
But first, what is a landing page? A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. The best landing pages are dedicated, stand-alone pages that are designed for a specific marketing campaign.
Warning. There’s a new four-letter acronym in town. No, it’s not a swear word. Until recently, no-one had heard of it, but now everyone is talking about it. And it’s getting people realy worked up. GDPR. Or more correctly, EU GDPR.
It’s a new privacy law from Europe that potentially affects everyone from beginning bloggers to big businesses and promises heavy fines for those who don’t comply.
This is what I mean.
If you’re a blogger or other on-line business person. If you have an email list. If you collect, process or hold any other personal data for people on your list or members of your tribe. And if anybody on your list is a citizen of the European Union (EU), then the GDPR (EU GDPR) applies to you. And a breach of the EU GDPR can close your business and bankrupt you. More about that in a moment. But first, some more information about the EU GDPR.
Email isn’t dead. And in the kingdom of email, MailChimp used to be king. That’s because MailChimp is synonymous with email marketing. So it’s kind of weird to think there could be any MailChimp alternatives free or paid.
But there are!
As iconic as MailChimp is, and notwithstanding the awesome MailChimp forever free price plan, there are some fantastic alternatives to MailChimp out there. Just like you have Tesla alternatives or ActiveCampaign alternatives just to give two examples.
Here is the reality.
There were some amazing MailChimp alternatives 2017. There were some awesome MailChimp alternatives 2018. There are currently some fantastic alternatives to MailChimp in 2019. And there will be some great MailChimp alternatives 2020!
In this article, I am going to show you the 8 best MailChimp alternatives on the market today in real time!
Let’s explore email marketing, email automation and email service providers, so we are singing from the same hymn sheet!
Here’s the brutal truth about email list building: Although there is no perfect email marketing software, there are a few that are close to perfection. Think mailerlite vs activecampaign.
Let’s break this down. Shall we?
As a small business owner, content marketer (author, blogger, coach, copywriter, internet marketer, social media expert, or other online business person), you need a large email list. Secondly, you need a strategy for building your email list. Thirdly, you need to find a way to provide insane value to the people on the list, and develop a relationship with them. And then, you should market solutions to the people on the list, giving them not only what they want, but also what they need. For this to work, you need an email marketing software to provide a ‘home’ for your email list.
Size matters. What is the size of your email list? I mean, how many people do you have on your email list? And talking about your email list, which of the email service providers looks after your list?
Back to size. Is your email list:
- Teeny weeny?
- Non-existent? or
If you have a product to sell or an affiliate offer to promote, can you send an email to a targeted list of at least 2,500 engaged subscribers who love to read your emails?
Develop An Effective Strategy For List Building
If you’re not comfortable with any of those questions, then you need to smell the coffee and wake up to the idea that you need an effective strategy for building an email list.
This may come as a shock to you. But as a blogger, writer, social media expert or other content creator, you must understand this to make the most of electronic marketing.
This may shock you, but I lie not: Your most valuable asset is not your content. It’s not your expertise.
It’s not even your blog or website. Nope, not your employees…
Your greatest asset as a blogger, author, coach, writer, social media expert, internet marketer or other content marketer is your targeted email list as part of an electronic marketing strategy.
Email is easily the best way to:
- Build an engaged audience or tribe of people eager to buy from you; or
- Create excitement around your next project.
Without an email list of engaged subscribers, you will struggle to mobilize your message. But first, what is electronic marketing?
Let’s be real. Although anyone can own a blog, blogging isn’t for everyone!
I’m sorry if that offends you 🙁
This is a lesson I learnt quite early in my blogging career. That’s right! Blogging can be a full time job.
There may be an estimated 152 million blogs worldwide with 1,896 blog posts published every minute or about 3.39 million blog posts published daily. There are so many blogs because people just start blogging without learning how to blog, how to create a blog, how to start a blog or even the best way to start a blog! And this is such a big shame because there is so much blogging resource out there. I mean, there are blogging sites for beginners with tips for good blogging, blogging tips for beginners and a wealth of information on how to start a successful blog.
Still, blogging isn’t for everybody! And I will tell you why in a moment.
But first, what’s a blog. And who’s a blogger?
Let’s face it! Without an irresistible lead magnet, your landing page will not convert.
This is what I mean…
People don’t like sharing their personal information. And they certainly don’t like to part with their precious email addresses. Particularly if they don’t know who you are. So, when they get to your landing page, they’re naturally skeptical. Consequently, their guard is up. Even before they look at what you have to say.
The Real Reason People are not Signing up to Your List
Your prospects are probably already on a hundred and one email lists, and are getting bombarded daily with advertising messages. So the last thing they want is to get more junk in their email inbox from yet another company or individual trying to sell them stuff!
That’s why it’s so critical to understand the importance of creating a compelling offer.
Quick question: What’s your email marketing strategy?
This is the truth, the whole truth and nothing but the truth: As a content marketer, without an email marketing strategy, a strategy for building an email list, you’re prepped to fail.
You know what is incredibly frustrating? And terribly annoying?
Spending hours, sometimes days or in extreme cases weeks, creating the perfect email. Crafting, tweaking, designing, perfecting and turning it into a beautiful work of art.
You then click ‘send’ with aplomb!
Only to be brought down to earth, when you look at your stats…