I know what you are going through. Right now!
You were excited to launch your brand-new blog. But your excitement soon turned to despair when you realized that your website is a ghost town with no visitors, despite having great content.
So, you sign up to the email list of all the marketing and blog traffic gurus to learn how to fix this, but for the life of you, your traffic won’t go up no matter which strategy you leverage.
What you’re feeling right now is very common. Not only have I experienced it, but when I started this blog, I even took out Facebook ads that didn’t quite work, to put it mildly. So, I thought I would do something a bit different in this blog post – give you a proven, shockingly easy, step-by-step strategy that works.
Exasperating, isn’t it?
That feeling you get when you know the benefits of having a landing page that converts like crazy, yet your landing page sucks! Well, today you’re in luck because I am going to take you through the rudiments of making the best landing pages that really work.
What is a Landing Page?
But first, what is a landing page? A landing page can be any page that someone lands on after clicking on an online marketing call-to-action. The best landing pages are dedicated, stand-alone pages that are designed for a specific marketing campaign.
Let me shock you. There’s a new four letter word or acronym that can destroy your business: GDPR or more accurately, the EU GDPR!
Here is what I mean.
If you’re a blogger or other on-line business person. If you have an email list. If you collect, process or hold any other personal data for people on your list or members of your tribe. And if anybody on your list is a citizen of the European Union (EU), then the GDPR (EU GDPR) applies to you. And a breach of the EU GDPR can close your business and bankrupt you. More about that in a moment. But first, some more information about the EU GDPR.
You can say MailChimp is the Toyota of email marketing and email automation.
Let me explain.
MailChimp is synonymous with email marketing. In the same way that the “Hoover” brand name is synonymous with vacuum cleaners and vacuuming in different countries! So its kind of weird to think there could be any MailChimp alternatives. But there are! As iconic as MailChimp is, there are some fantastic MailChimp alternatives out there.
And in this article, I am going to show you the 8 best MailChimp alternatives on the market today!
But first, let’s explore email marketing, email automation and email service providers, so we are singing from the same hymn sheet!
Here is a statistic that should scare you: Over 50 million blogs will fail in the next 18 months and your current or future blog could very well be one of them. Yes, you could FAIL as a blogger this year!
This is what I mean.
Last year, 63 million new blogs were created. I know because according to WP Virtuoso, a new blog is created every half a second, and there are 86,400 seconds in a day! Now, research by Bloomberg (quoted by Forbes) shows that 8 out of 10 businesses fail in the first 18 months. That’s a colossal 80% of new small businesses including new blogs. So 80% of the new blogs created last year will crash and burn in the next 18 months!
That’s right: 8 out of 10!!!
The question is: Will your blog be one of the few that will survive? Or will you fail as a blogger in the next 18 months?
I think you will agree with me when I say that your goal as a blogger or writer is to craft captivating or irresistible headlines. These are headlines that stir up your readers’ curiosity, and make them want to read your blog post.
How to write irresistible headlines
Here are 5 quick tips to help you write irresistible headlines – amazing, captivating, creative and compelling headlines…faster.
Here is the brutal truth you already know: Getting traffic to your blog is more work than you ever imagined. And to make matters worse, competition for organic traffic is both fierce and brutal.
But what if there was an easier way to get both organic and paid traffic, that’s tried and tested?
Well, the short answer is, there is. Yes!
And that’s not all. In a moment, I will show you the best part.
Here’s the brutal truth about email list building: Although there is no perfect email marketing software, there are a few that are close to perfection.
Let’s break this down. Shall we?
As a content marketer (author, blogger, coach, copywriter, internet marketer, social media expert or other online business person), you need a large email list. Secondly, you need a strategy for building your email list. Thirdly, you need to find a way to provide insane value to the people on the list, and develop a relationship with them. And then, you should market solutions to the people on the list, giving them not only what they want, but also what they need. For this to work, you need an email marketing software to provide a ‘home’ for your email list.
What is the size of your email list? I mean, how many people do you have on your email list? Is your email list:
- Teeny weeny?
- Non-existent? or
If you have a product to sell or an affiliate offer to promote, can you send an email to a targeted list of at least 2,500 engaged subscribers who love to read your emails?
Develop An Effective Strategy For List Building
If you’re not comfortable with any of those questions, then you need to smell the coffee and wake up to the idea that you need an effective strategy for building an email list.
This may come as a shock to your system. But trust me on this one.
Your most valuable asset is not your content. It’s not your expertise.
It’s not even your blog or website. Nope, not your employees…
Your greatest asset as a blogger, author, coach, writer, social media expert, internet marketer or other content marketer is your targeted email list as part of an electronic marketing strategy.
Email is easily the best way to:
- Build an engaged audience or tribe of people eager to buy from you; or
- Create excitement around your next project.
Without an email list of engaged subscribers, you will struggle to mobilize your message. But first, what is electronic marketing?