This may come as a shock to your system. But trust me on this one.
Your most valuable asset is not your content. It’s not your expertise.
It’s not even your blog or website. Nope, not your employees…
Your greatest asset as a blogger, author, coach, writer, social media expert, internet marketer or other content marketer is your email list.
Email is easily the best way to:
- Build an engaged audience or tribe of people eager to buy from you; or
- Create excitement around your next project.
Without an email list of engaged subscribers, you will struggle to mobilize your message.
I get it! When you’re just starting out as a blogger, monetizing a blog can be challenging. No, scratch that. As a new blogger, monetizing your blog is a lot of hard work. And it can be very overwhelming.
Where do you start? There are so many products, services and companies to promote, so many applications to make, so many forms to complete, and so many passwords to remember. And how do you keep a tab of them?
And can I be honest? Those income reports of bloggers who (against all the odds) somehow manage to make thousands of dollars in their first month blogging doesn’t help. Right ?
Let’s be real.
Although anyone can own a blog, blogging isn’t for everyone!
I’m sorry if that offends you 🙁
This is a lesson I learnt quite early in my blogging career. That’s right! Blogging can be a full time job.
There may be an estimated 152 million blogs worldwide with 1,896 blog posts published every minute or about 3.39 million blog posts published daily.
Still, blogging isn’t for everybody! And I will tell you why in a moment.
But first, what’s a blog. And who’s a blogger?
Let’s face it!
People don’t like sharing their personal information. And they certainly don’t like to part with their precious email addresses. Particularly if they don’t know who you are. So, when they get to your landing page, they’re naturally skeptical. Consequently, their guard is up. Even before they look at what you have to say.
The Real Reason People are not Signing up to Your List
Your prospects are probably already on a hundred and one email lists, and are getting bombarded daily with advertising messages. So the last thing they want is to get more junk in their email inbox from yet another company or individual trying to sell them stuff!
That’s why it’s so critical to understand the importance of creating a compelling offer.
You know what is incredibly frustrating? And terribly annoying?
Spending hours, sometimes days or in extreme cases weeks, creating the perfect email. Crafting, tweaking, designing, perfecting and turning it into a beautiful work of art.
You then click ‘send’ with aplomb!
Only to be brought down to earth, when you look at your stats…
Have you ever wished you could peer inside the mind of a blog traffic genius who has masterminded over 200 million page views, and find out exactly how he does it?
Well… here’s your opportunity.
This is your chance to find out not only how he does it, but also, how you can become a very successful (or a more successful) blogger or writer.
People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
― Leo Burnett