Here is a statistic that should scare you: Over 50 million blogs will fail in the next 18 months and your current or future blog could very well be one of them. Yes, you could FAIL as a blogger this year!
This is what I mean.
Last year, 63 million new blogs were created. I know because according to WP Virtuoso, a new blog is created every half a second, and there are 86,400 seconds in a day! Now, research by Bloomberg (quoted by Forbes) shows that 8 out of 10 businesses fail in the first 18 months. That’s a colossal 80% of new small businesses including new blogs. So 80% of the new blogs created last year will crash and burn in the next 18 months!
That’s right: 8 out of 10!!!
The question is: Will your blog be one of the few that will survive? Or will you fail as a blogger in the next 18 months?
I think you will agree with me when I say that your goal as a blogger or writer is to craft captivating or irresistible headlines. These are headlines that stir up your readers’ curiosity, and make them want to read your blog post.
How to write irresistible headlines
Here are 5 quick tips to help you write irresistible headlines – amazing, captivating, creative and compelling headlines…faster.
Here is the brutal truth you already know: Getting traffic to your blog is more work than you ever imagined. And to make matters worse, competition for organic traffic is both fierce and brutal.
But what if there was an easier way to get both organic and paid traffic, that’s tried and tested?
Well, the short answer is, there is. Yes!
And that’s not all. In a moment, I will show you the best part.
Here’s the brutal truth about email list building: Although there is no perfect email marketing software, there are a few that are close to perfection.
Let’s break this down. Shall we?
As a content marketer (author, blogger, coach, copywriter, internet marketer, social media expert or other online business person), you need a large email list. Secondly, you need a strategy for building your email list. Thirdly, you need to find a way to provide insane value to the people on the list, and develop a relationship with them. And then, you should market solutions to the people on the list, giving them not only what they want, but also what they need. For this to work, you need an email marketing software to provide a ‘home’ for your email list.
What is the size of your email list? I mean, how many people do you have on your email list? Is your email list:
- Teeny weeny?
- Non-existent? or
If you have a product to sell or an affiliate offer to promote, can you send an email to a targeted list of at least 2,500 engaged subscribers who love to read your emails?
Develop An Effective Strategy For List Building
If you’re not comfortable with any of those questions, then you need to smell the coffee and wake up to the idea that you need an effective strategy for building an email list.
This may come as a shock to your system. But trust me on this one.
Your most valuable asset is not your content. It’s not your expertise.
It’s not even your blog or website. Nope, not your employees…
Your greatest asset as a blogger, author, coach, writer, social media expert, internet marketer or other content marketer is your targeted email list as part of an electronic marketing strategy.
Email is easily the best way to:
- Build an engaged audience or tribe of people eager to buy from you; or
- Create excitement around your next project.
Without an email list of engaged subscribers, you will struggle to mobilize your message. But first, what is electronic marketing?
I get it! When you’re just starting out as a blogger, monetizing a blog can be challenging. No, scratch that. As a new blogger, monetizing your blog is a lot of hard work. And it can be very overwhelming.
Where do you start? There are so many products, services and companies to promote, so many applications to make, so many forms to complete, and so many passwords to remember. And how do you keep a tab of them?
And can I be honest? Those income reports of bloggers who (against all the odds) somehow manage to make thousands of dollars in their first month blogging doesn’t help. Right ?
Let’s be real.
Although anyone can own a blog, blogging isn’t for everyone!
I’m sorry if that offends you 🙁
This is a lesson I learnt quite early in my blogging career. That’s right! Blogging can be a full time job.
There may be an estimated 152 million blogs worldwide with 1,896 blog posts published every minute or about 3.39 million blog posts published daily.
Still, blogging isn’t for everybody! And I will tell you why in a moment.
But first, what’s a blog. And who’s a blogger?
Let’s face it!
People don’t like sharing their personal information. And they certainly don’t like to part with their precious email addresses. Particularly if they don’t know who you are. So, when they get to your landing page, they’re naturally skeptical. Consequently, their guard is up. Even before they look at what you have to say.
The Real Reason People are not Signing up to Your List
Your prospects are probably already on a hundred and one email lists, and are getting bombarded daily with advertising messages. So the last thing they want is to get more junk in their email inbox from yet another company or individual trying to sell them stuff!
That’s why it’s so critical to understand the importance of creating a compelling offer.
You know what is incredibly frustrating? And terribly annoying?
Spending hours, sometimes days or in extreme cases weeks, creating the perfect email. Crafting, tweaking, designing, perfecting and turning it into a beautiful work of art.
You then click ‘send’ with aplomb!
Only to be brought down to earth, when you look at your stats…