We asked 35 social media experts and influencers for their #1 tip for creating a winning social media strategy for bloggers. Prepare to be amazed by their responses!

What does your social media marketing strategy or the lack of a winning social media marketing strategy say about your brand?

It’s the 21 century! And in this day and age, you need social media, pure and simple. But for social media to work, you need a strategy.

Here’s the reality.

For your brand to pull through the cacophony of sounds in the marketplace and get noticed by your ideal customers, you need a social media marketing strategy that works.

To help us in identifying the steps to creating a winning social media marketing strategy, we reached out to 35 social media experts and influencers.

We asked them for their number 1 tip for creating a winning social media strategy for bloggers. They provided some amazing ideas.

And in a moment, we will look at the best strategies for social media marketing, as well as what our experts said.

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But first, what is the primary function of social media?

People are use social media for a variety of purposes. There are four major uses of social media. And to make it easier to remember, they form the acronym SLIM: sharing, learning, interacting, and marketing.

Quite handy, isn’t it?

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8 Steps to Create a Winning Social Media Marketing Strategy

Step #1. Start with your ‘why’. What are your objectives?

Which of these 4 goals of social media marketing should you go for:

Brand awareness?
Increased visibility?
Traffic?
Sales and revenue?

Step #2. Who is your ideal customer?

Age bracket
Gender
Location
Education

Step #3. Where is your audience?

Are they online?
What social media channels do they use?
What blogs do they read?
Where do they shop?

Step #4. What differentiates your brand?

What’s your unique selling proposition (USP)?
What’s your elevator pitch?
Make use of your best testimonials
Craft compelling copy

Step #5. How will you execute?

What tools do you require to automate the process?
What do you need to learn?
Do you need to outsource?
How will you measure outcomes?

Step #6. When will you communicate?

What social media channels or social media networks should you target?
How often should you post?

Step #7. How should you communicate?

Do you need to blog?
Will you need visuals and or video?
Do need to enlist influencers?
Do you need a newsletter?

Step #8. How will you measure outcomes?

What your goals?
Create metrics to measure your goals
Monitor and report.
Adjust and repeat.

What Are the Best Strategies for Social Media Marketing?

You should consider incorporating the following into your social media marketing strategy:

Seriously consider using chatbots.

A chatbot, short for chatterbot is a computer program that simulates human conversation through voice commands or text chats or even both. It is an Artificial Intelligence (AI) feature that can be embedded and used through any major messaging applications. It is commonly used through Facebook Messenger, Slack, Telegram, Text Messages, etc.

Create a personalized experience for your customers.

Make them feel special. Make them feel wanted. Here are some ideas to consider:

Encourage your customers to create profiles.
Segment your email subscribers.
Store information for faster checkouts.
Implement geotargeting practices.
Create a customer loyalty program.
Listen to customer feedback.
Recommend relevant products.

Create an efficient content marketing strategy.

Your content marketing strategy should incorporate the following:

Seek to identify and establish who your primary audience is. Understand the social media channels where they are mostly likely to be found.
Invest in some (social) keyword research tools such as SEMrush, Ahrefs, Moz, Majestic etc.
Develop a content calendar. This basically is a written schedule of when and where you plan to publish upcoming content. Some people call it an editorial calendar.

Create a community for your audience.

Create a community for your tribe. For example, here at Astute Copy Bloggi