How to Supercharge Your Email Marketing Strategy

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Quick question: What’s your email marketing strategy?

This is the truth, the whole truth and nothing but the truth: As a content marketer, without an email marketing strategy, a strategy for building an email list, you’re prepped to fail.

But first…

You know what is incredibly frustrating? And terribly annoying?

Spending hours, sometimes days or in extreme cases weeks, creating the perfect email. Crafting, tweaking, designing, perfecting and turning it into a beautiful work of art.

You then click ‘send’ with aplomb!

Only to be brought down to earth, when you look at your stats…

  • 8.9% of your email list opened your email. Only just!
  • 6.5% of your list have unsubscribed. Ouch 🙁
  • Barely 0.25% clicked your links.

Sound familiar?

To make matters worse, recently, another ransomware cyber attack struck some of the world’s biggest companies. Major firms in the US, UK, Russia, France and Germany are among those left in chaos as a result of the new ‘Petya’ attack.

It appears to have largely begun in Ukraine before spreading throughout the world.

This is the last thing content marketers need right now. Because following this new deadly ransomware cyber attack, people are now quite cautious about opening their emails. This is not surprising, as the virus is spread through email attachments.

The result?

Email as a form of communication is under threat! And the rumours of the death of email are circulating.

Is Email Dead? Or Is It Still Alive And Kicking?

Although some people have become more careful about which email attachments to open, most people still open their emails. The truth of the matter is that it will take more than a deadly virus to completely kill email as a form of communication.

Here’s why:

Email is more resilient and is more entrenched in our way of life than most people care to admit.

The Radicati Email Market Study, 2017-2021 states that there are currently over 3.7 billion email users worldwide, and forecasts that this figure is expected to grow to over 4.1 billion by year-end 2021. According to Jeff Goins, “That means email outnumbers all the users on Twitter, Facebook, LinkedIn, and every other social media channel combined. That makes it the world’s largest social network. If you haven’t tapped into the power of email marketing, then you’re missing out on an incredible opportunity to engage with the people who want to hear from you.”

The Radicati report also brings out the following interesting facts about email:

  • Consumer email use continues to grow worldwide, as more people gain access to the Internet on a worldwide basis. Email remains a key component of the online experience, as email accounts are required for any form of online activity ranging from signing up to social networking sites (e.g. Facebook and Twitter), accessing chat or instant messaging services, online shopping or any other type of online activity.
  • The total worldwide email traffic, including both Business and Consumer emails, is estimated to be over 269 billion emails/day by year-end 2017, growing to over 319.6 billion emails/day by the end of 2021.

A study by Harvard Business Review, found email is still an important part of many people’s work lives, with the average person spending up to 50% of their time in the inbox. The study goes further to say, “Periodically you may hear digital hipsters claim that e-mail is dead. Don’t believe them. People still spend half their workday dealing with it, they trust it, and overall they’re satisfied with it… E-mail is not dead, it’s just evolving. It’s becoming a searchable archive, a manager’s accountability source, a document courier. And for all the love social media get, e-mail is still workers’ most effective collaboration tool. It’s far from perfect: Three-quarters of all e-mail is junk, and we’re wasting lots of time dealing with less important messages. But it remains the mule of the information age—stubborn and strong.”

Reports of my premature demise have been greatly exaggerated. I’m alive and well!


However, to get the most from your email list, you need an email marketing strategy that works. By ’email marketing’ I mean the use of email to develop relationships with your audience, potential customers or clients.

Email Marketing Strategy: How do you get your subscribers to open your email?

Email isn’t dead.

It’s alive and kicking! It remains the #1 way to sell your products and services online. As a general rule, you don’t start to see the benefits until you have at least 1,000 subscribers on your list. That’s because statistically, an average of 1% of your subscribers will buy from you. Plus, you can expect to make an average of $1 for every person on your list, every month. So the more people you have on your list, the better. Obviously, the more people who open those emails, and click the links, the more sales you will make. So how do you get your email subscribers to open your email and click the links in your email? What’s your email marketing strategy?

Email remains the #1 way to sell your products and services online.

Email marketing tips:

Here are 8 sneaky but legitimate ways to build trust with your email subscribers. You can call it my number 1 email marketing strategy ?

#1. Send them flowers and chocolates. “What?” I hear you screaming. Relax and hear me out! Here is what I mean: Go the extra mile. Give them extra-ordinary value. Make them feel valued. Check out this great blog post: “8 Ways to Get Your Subscribers to Love Your Emails” at Successful Blogging where Meera Kothand makes the following practical and very useful suggestions:

  • Turn your top blog posts into a free report or checklist
  • Convert your most shared post into a slide deck or infographic.
  • Take your most asked questions and answer them in a video
  • Use an existing guide and turn it into an audio file
  • Shoot a video to motivate and inspire your readers

#2. Avoid spam complaints with frequent, consistent mailings. Surprising as it sounds, mailing more often can actually reduce spam complaints.

#3. Give your audience an unusually great reason to opt-in and stay in. Work harder than other marketers in your niche to create lead magnets of unusual value. Then give them fantastic reason to remain on your list. Don’t take it for granted that anybody is interested in reading your next email. Give them a reason to want to read it.

#4. Know your most wanted response (MWR) and ask for a “sale” in every e-mail. If you don’t know it, how can you elicit the desired behavior? Use only one MWR per email. The confused customer will never buy.

#5. Craft subject lines that grab your audience by the eyeballs. Without a good subject line, the content of the email doesn’t matter. Write your subject lines so that they are personal, fulfill anticipation, and arouse curiosity.

#6. Use headline templates and techniques, but not headline formatting. Avoid making your e-mail look like an ad. Send emails that look like they were sent by a friend. You want your emails to look like those of a friend, not like sales fliers or newspaper ads.

#7. Use a post scriptum (PS) that summarizes the main benefit and provides a link. Adding a PS line to your messages can substantially contribute to their effectiveness. Research shows that 79 percent of recipients read the P.S. line first, so make sure you use if for either a call to action or simply to attract attention.

#8. Have a reputable email service provider, who will store your email addresses and send out emails for you. And there are many of them including MailChimp, MailerLite, AWeber, ConvertKit, InfusionSoft and many others. We recommend:

  • AWeber: AWeber is an email solution for small business marketers who don’t have a lot of time to spend on their email marketing campaigns. AWeber works really hard to live up to their claim of being the best solution for time-strapped email marketers. One of the greatest ways they do this is by offering 700+ templates. This huge library of templates means you’re pretty unlikely to have to do much customization. They also offer up to four split tests at one time! Their pricing plans start at $19/mo for up to 500 contacts. AWeber has a 30 day FREE trial which you can access by clicking here.
  • Mailerlite which we use for this Blog. It has a “forever free” plan. Under their forever free plan, Mailerlite will allow you to send an unlimited amount of email campaigns to up to 1,000 subscribers every month for free. Furthermore, with Mailerlite, you enjoy full access to all features, including landing pages, automation with their forever free plan. You can also easily upgrade as your subscriber list grows.
  • MailChimp which we use for our other Blog. When you’re starting out and your budget is tight, MailChimp can be very useful. They allow you to send up to 12,000 emails a month, to up to 2,000 subscribers, all for free. MailChimp is easy to use. Setting up opt-in forms and emails is a breeze.

How to instantly increase your open rate [How to do email marketing]

Used properly, the little-known email marketing strategy (the secret of email re-send) will help you instantly and significantly increase your open rates! And it’s incredibly easy to set up. Whether you use MailChimp, MailerLite, AWeber, ConvertKit, InfusionSoft, or another email service provider, most email marketing programs offer the option to send an email to a segment of your list who did not open an email.

Simply create a segment that matches the following campaign activity:

  • Everyone who received your last email; and
  • Who did not open the email

You then need to manually re-schedule the same campaign to this segment, preferably using a different email subject.

This is how it works with MailChimp:

First, click on the list you want to segment. Next click on “Manage Contacts”. This should bring up a drop-down menu. From the drop-down menu, click on “Segments”.

Next click on “Create Segment”.

Finally, create a new segment based on the campaign activity relating to the particular email which you wish to resend.  The segment should match the following:

  • Campaign activity >> Was sent >> The email in question
    • And
  • Campaign activity >> Did not open >> The email in question

You then auto updated the segment and you’re good to go!

With MailerLite, it’s super easy because it’s all automated!

Here’s how it works with MailerLite:

#Step 1:

Auto Resend campaign can be created in the same way as a regular campaign. Log into your account. On your dashboard, click on “Create New Campaign” and select the Auto Resend.

#Step 2:

Next decide how you want to send the second email. You have 3 options to choose from:

  • Email subject. Resend your second campaign with a changed Subject. This one is the easiest option.
  • Email subject and personal message. Add a personal message above your second campaign body. You can change the subject and also add a text message on top of the copy of the first email. The final version of your captain looks like the email was forwarded.  his one is really effective! You can write a message like “…I’m just forwarding you this email as you might have missed it…”. It can look really personal and encourage your subscribers to read the content.
  • Email subject and email content. Make one small change, or change your second campaign content fully. So you can change not only the subject but also the content. This can be useful if you are informing subscribers about the duration of an event (e.g. Only 4 days left to…).

Choose the option you want and you’re ready to create your content!

#Step 3:

Select which subscribers will receive the Auto Resend campaign – those that did not open the first email or those that did not click on a single link.

#Step 4:

Finally, you need to specify the time when the second email will be sent.

I suggest sending the second email at least 36 hours after the first email was sent. This gives people time to open and reduces the chance that they get a duplicate email.

The amazing thing about MailerLite is that under their their forever free plan (free for your first 1,000 subscribers),  you enjoy full access to all their features, including landing pages, automation, A/B split testing and of course auto resend! You can also easily upgrade as your subscriber list grows.

More email marketing strategy: How to condition your subscribers to click your email links

How are you conditioning your tribe? Every email you send is conditioning your audience. The question is: How are you conditioning them? Here are some strategies to help you condition your email subscribers to click your email links:

#1. Treat each e-mail like a miniature sales letter. Be very clear what the call to action is for that particular e-mail. Get your email subscribers in the habit of clicking on your links. To do this, you need to condition them to expect to click a link on every email you send. If you don’t have anything useful to link to, simply link to valuable content elsewhere which they will find useful.

#2. Don’t send your posts in an email. When I first started blogging, I was sending my entire blog post by email to my list. My optin forms had this message: “And you don’t have to visit my blog to stay up-to-date! Instead, you will get updates via email. Whenever I have a special offer or new book or post fresh content, I will send you an email.” This was great for the people on my list. However, from a business point of view, I was harming myself. There are at least two downsides to this:

  • My email subscribers were not visiting my blog, and
  • When I wanted to make a sale, my email subscribers did not click on the link

One of my online mentors, Michael Hyatt, experienced the same thing, and had to change his marketing strategy, because it was hurting his business. He explained the rationale for the change in a blog post . According to him,

As a reader, this might not seem immediately important. But as an online marketer, it’s critical. If people don’t click, they don’t buy. And if I don’t get buyers for my signature products, I can’t continue to provide resources like my blog, podcast, and ebooks for free.

Instead, I want to train people to click, so I can raise my overall conversion percentage (percent of people who take action). The early results tell us it’s working. We’re getting more clickthroughs now than a month ago.

#3. Always use a clear call to action. And you need to make your call to action very obvious. Here are some examples that I use regularly:

  • “Register now”
  • “Register here”
  • “Click here”
  • “Grab it here”
  • “Click this link”
  • “Click the link below”
  • “Click below”

Still on the subject of getting your subscribers to open your emails. Ramsay of Blog Tyrant has written a simple but very helpful checklist. You need to follow the checklist  when sending out an email or email newsletter to your list to ensure you get the most out of the exercise. Check it out here. You’d be glad you did!

Email Marketing Benefits

If you’re blogger, writer, content marketer or other online entrepreneur and you’re not building an email list, you’re selling yourself short. The reality is you don’t have a real online business if you aren’t growing a list of email subscribers! You need an email marketing strategy fast!

If there is one thing that business, content, and conversion rate experts agree upon, it is that building an email list is critical and vital.

Do you have an email marketing strategy? Want to know how to do email marketing? Need help building your email list?

I’ve got just the tool for you. It’s my free report How to Build a Large Email List which you can download right here. If you need any further help with email marketing, check these three articles:

Question: Do you have an email marketing strategy? What methods are using to build trust with your email subscribers? You can leave a comment by clicking here

    Pedro is a pro blogger, coach, copywriter and list grow strategist. He is the founder and CEO of Astute Copy Blogging. He is also a pastor, an award-winning author, and an attorney! He makes his home in England with his wife and their two delightful daughters.

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    59 thoughts on “How to Supercharge Your Email Marketing Strategy

    1. Thanks for sharing, Pedro!

      I was concerned by the title (good marketing, by the way) but have found nothing but positive review for the email.
      Email is not dead! Thank goodness!!

      • Thanks Pete!

        A good headline must be newsworthy and must evoke curiosity. That’s simply what I have done with this headline, using my copywriting skills! Glad it grabbed you by the eyeballs!

      • Hi Anand,

        Thanks for stopping by. I’m glad you found the post informative. Please do share with your circle.

        Thanks again!

        Best regards,


    2. Hi Pedro,

      Thanks for a fantastic blog post which is also very practicable! Email is here to stay. It is resilient and hardwired to withstand any storm that may come its way!

      Thanks again for sharing!


      • Hi Grace,

        Good to see you here again! You put it so beautifully when you said: “Email is here to stay. It is resilient and hardwired to withstand any storm that may come its way!”

        Thanks for stopping by.

        Best regards,


    3. Those numbers that you and Jeff quote do not lie Pedro. Billions of email users. With a “B”. Everybody checks their email frequently – at least most folks do these days – and most of these individuals check their email 10 to 20 times daily. Imagine all the people. Imagine all the impressions. Build your lists guys! Inspired points here.

      • Hi Ryan,

        OMG…I can’t believe you stopped by!!! Wow, what an honor to see you here!

        You’re so right when you say most people check their email frequently. Every online entrepreneur needs to invest in building and painting a ‘large’ email list. Obviously ‘large’ will be relative to each person.

        Keep up the amazing work you’re doing at Blogging From Paradise. And hopefully, we can catch up face-to-face one day, when you visit England on your blogging travels!

        Best regards,


    4. Hi Pedro,

      Great tips, I agree that email isn’t dead and can be a great way to sell your services and products. However, just like anything else, you have to build trust with your subscribers.

      While I don’t have a ton of people on my email list, it is growing each and every month.

      I used to just have an automated autoresponder that would send out emails every week.

      However, I’ve recently started sending an actual email that I write every week on Friday. It’s more personal and shares tips and advice on what I am doing. I also include affiliate links in it.

      I have found that this technique has helped me increase the open rates. I may end up getting rid of the automated emails that I wrote when I first started building my email list.

      Thanks for sharing these tips, I know that they will help others take better care of their lists.

      Have a great day 🙂


      • Hi Susan,

        Thank you for stopping-by. You’re so right about building trust with the people on our lists. In my experience, people are more likely to buy from you, if they feel they ‘know’ you and can trust you.

        Thank you for sharing your email strategy. So super kind of you! What I would say is that you need both the autoresponder sets of email as well as the ‘live emails’ that you now send out every Friday. I think it’s important to keep the autoresponder sets of email BUT only for those who newly join your list…to give them access to your lead magnet, introduce them to your style, and your way of doing things. If done properly, this can help in building trust at this initial stage.

        After a couple of weeks or so, you can then begin to introduce them to your weekly ‘live emails’, which as you said, are more personal and includes tips and advice on what you’re doing.

        Those are my thoughts. Feel free to let me know what you think.

        By the way, loved your DisneyLand photos 🙂

        Best regards,


    5. Hey Pedro,

      Great tips here.

      First off, I love MailerLite, so glad you mentioned it and showed what people who use it could do to increase their open rates.

      You’re absolutely right. Email is NOT dead. And I honestly don’t think it never will be. It’s too important of a way to communicate.

      And everyone should be doing what they can to grow their list because your list is by far the best way to earn money. If you have a list of known buyers (people that’ll purchase things from you) you’ll forever be making money.

      So, once again, email is NOT dead. Thank goodness for that.

      – Andrew

      • Hi Andrew,

        Great to see you here! Awesome to see somebody else who loves MailerLite 🙂

        And you’re absolutely right about email. The money is in the email, and it will still be around for a very LONG time! More reasons why we need to master the use of email (as content marketers) and make it a very good servant!

        Keep up the fantastic work you’re doing at Content Ranked!

        Best regards


    6. Hi Pedro,

      I must say that email marketing is something that a blogger should start from day one. I really love those who subscribe to my blog and I call them loyal readers.

      Every business needs email subscribers to boost the number of regular visitors and also to spread the word about any latest product, service or post.

      Thanks for sharing.


      • Hi Gaurav,

        Thanks for stopping by! You make a couple of really interesting points about why every online entrepreneur needs an email list!

        The bottom line is this: You control your list; and the money is in the list!

        Best regards,


    7. I never knew about this aspect of emails and so I found this very informative. As I’m guilty of not opening emails sent to me (instead, choosing to rely on the reader feature to keep track of all the bloggers I follow) but I will work to change my email behavior… Eventually, I will focus or at least look at revampingy own blogs’ for email usage.

      • Hi Kim,

        Email is such a powerful resource for bloggers, building your email list is a no brainier! Delighted you found the post useful! Good luck with your blogging 🙂

        Best regards,


    8. Very useful post Pedro. Once I had my mailerlite but I stopped using it as I’m not really sure if it’s good for my readers to send almost daily of my post. In my mind maybe its spammy for them. I also tried to insert product but they only click and no purchase. Or maybe I’m just doing something that’s not right. Now this makes me think of using my account again. Thanks for this

      • Hi Ebrian,

        Really good to see you here at Asute Copy Blogging. I’m delighted that you found the post useful and that you’re considering reopening your account with your email service provider! That’s awesome 🙂 You do need a strategy though! If you need any help, take a look at our free download How to Build a Large Email List, which provides a step-by-step guide.

        Best regards,


    9. Great post! I just think I receive way too many emails 🙁 and things in a way get out in translation. However I think as well that it is here to stay!

      • Hi Julz,

        Thanks for stopping by and sharing your thoughts on email. And delighted you found it helpful 🙂

        Best regards,


    10. Pedro,
      Thanks for sharing yet another incredibly well written, well researched piece. I learn a ton from your blog and I so appreciate the time you put into it.

      I’ve been intimidated by email lists/subscribers as a new blogger and haven’t devoted much time to it. Looks like I better start!!

      • Hi Mal,

        Great to see you! Always a delight to have you visit us here at Astute Copy Blogging 🙂

        Delighted you found the blog post useful and really excited that you’re loving the blog. Building an email list isn’t as daunting as t seems, especially if you follow the basics: have a reputable email service provider, have a killer lead magnet, have a landing page that converts and find a way to drive traffic to your landing page!

        Best regards,


      • Hey Sarah,

        That’s music to our ears 🙂
        Thanks for stopping by. Glad you found the blog post useful and delighted that you’re loving our blog!

        Best regards,


    11. omg! This is THE best & most informative post on email marketing I’ve seen in a while. 100% will refer back!! Superstar!

      • Hi Tatiana,

        Wow, you’ve made my day 🙂
        Thank you for visiting us here at Astute Copy Blogging. Delighted you love the blog post. And thank you so so much for those kind words!

        Best regards,

    12. Great article! I haven’t started using mails to grow my blog yet. I need to wait till I have more followers? But when I do I will definitly use your tips!

      • Hi Emilia,

        Thanks for stopping by and doing the conversion. My advice will be to start as you mean to go. Don’t wait to have more followers before building an email list. Develop a list building strategy and start building your list right away!

        Lets me know if you need any support.

        Best regards,

      • Hi Adiba,

        Delighted you found it helpful. One of the best things you can do for yourself as a new blogger is to develop a list building strategy and start building your email list from the very off.

        Best regards,

    13. These are some really very important and well researched points. Email marketing is an integral part of success of any website or blog now a days.

    14. Couple of things to add, there is such a thing as too frequent. I had to insist at a previous company a ‘digest’ of the content they would produce would not only result in more click but fewer unsubs. They didn’t believe me, did an A/B test in Mailchimp, and now they implement a ‘digest’/compilation email every week.

      I’ve put that into practise everywhere I go, using Mailchimp I have the registration form indicate weekly/monthly emails so that they have control over the frequency of the emails. I would advise anyone looking to distribute content (for example blogs and similar) to do the same.

      Lastly, I’m surprised you missed out one of the great functions of Mailchimp, the seamless mail merging when it comes to things like names and details. Seeing one’s name in an email title, or meta, is really catching and improves open rates.

      • Hey Frankie,

        Thank you for stopping by and sharing your perspective. The blog post wasn’t a comparison of different email service providers, and so I couldn’t have gone into the various pros and cons of using MailChimp, Mailerlite, AWebber, etc. I was only showing how using re-send can dramatically increase your open rates.

        Best regards,

      • Hey Gypsy Gurl,

        Oh wow! Delighted you love our blog. Thank you so much for your kind words. They are music to our ears 🙂

        Best regards,


    15. Wow! so much information in here to digest. My blog is only about a month old and I don’t even know how to build an email list (but I’ve downloaded your free resource – thank you!)
      Thanks for sharing all of this valuable information.

      • Hi Belinda,

        Really nice to see you here. But most of all, super delighted to know that you found the blog post valuable 🙂
        Good luck with your blogging.

        Best regards,


    16. Excellent email marketing post! I really liked the part about the ‘Call to Action’. Many people don’t do this and are missing out. Thanks for a very informative post Pedro!

      • Hi Doug,

        Really glad to have been able to connect with you earlier. And many thanks for returning the favor and visiting us here at Astute Copy Blogging. Glad you found this blog post informative.

        Let’s stay in touch 🙂

        Best regards,