As you know, TikTok is a video-sharing social media platform used to make a variety of short-form videos that last from 15 seconds to 60 seconds. It is one of the fastest growing social media platforms in the world. And in this article, we provide 10 easy to use hacks to help you grab your audience’s attention on TikTok and grow your followership!
TikTok is a growing platform for sharing engaging, short-form videos that last from 3 seconds to 10 minutes. Although relatively new, TikTok now has over 800 million active monthly users!
Reaching millions of users on social media is a phenomenal challenge. But with lots of hard work, effort and planning, TikTok has managed to reach the hearts of hundreds of millions of users in a short time.
According to Backlinko, TikTok has over 1 billion monthly active users and the TikTok app has been downloaded more than 4.1 billion times. And just like Instagram and YouTube, TikTok can help you become an online celebrity with your trending content. However, gaining followers for your Tik Tok account requires a lot of hard work.
In this article we show you the ten best ways to attract your ideal audience and get their attention on TikTok.
We also answer the question, How do you get attention on TikTok?
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10 Easy Hacks to Help Grab Your Potential Audience’s Attention on TikTok
Now to the first 5 of our 10 hacks and trick to help you grow your audience on TikTok.
Tip #1: Pay Attention To Your Profile
It’s a good idea to fill out your profile completely.
Make your profile interesting to your audience. The truth is people judge a book by its cover. So your potential audience will evaluate you based on your profile.
Ideally, your profile should emphasise your business or brand. For example, if you are creating fun videos, then design your profile showing your humor.
In addition, take care to carefully choose your profile picture.
The image should be unique and relevant to your brand or product. Since TikTok allows visitors to select customers using username, concentrate on creating trending and unique usernames.
If you are active on other social media, then use the same username and profile picture to create consistency and improve visibility.
Tip #2: Make Original Video Content
TikTok videos go viral only if your content is original.
This is your opportunity to show your talent in a unique way and potentially reach millions of audiences around the world.
Your video should never be plagiarised. You can use trending song or music, but the way you present them should be unique. For example, we all know that TikTok is famous for lip-syncing videos. Here, although you cannot change the songs or dialogues, you can use different ways to present them and make you stand out.
TikTok is an excellent platform to show your talent in a unique way, and you can showcase what you love to do to the world.
It is a place to attract new audiences with your unique personality on each of your videos. Before posting content, think about how much creativity you can put in your video to grab your followers’ attention.
You can also turn to celebrities for content ideas to reach higher.
Tip #3: Using Hashtags On TikTok Work Well
Like on Instagram, hashtags are a key tool to improve your visibility on TikTok and expose your content to new audiences.
So work on finding trending hashtags and include them in your content. This will help many users to find your posts easily. But the hashtags should be relevant to your content. Just using any and every trending hashtag in your content will not attract your ideal audience. Only those hashtags that are suitable for your content will improve your content visibility and attract new audiences to your page to follow your account.
Choosing hashtags is an easy process because TikTok themselves provide a simple way to find the hashtags.
Just go to the search bar on your feed. Type the first keyword on the search tab and choose the hashtag tab. The TikTok app displays a list of trending hashtags relevant to your search keyword. Select a relevant hashtag related to your content and use them while publishing it.
If there are no interesting or relevant hashtags, you can use your own hashtag or even create a branded hashtag to promote your brand or product.
Tip #4: Create And Follow New Trends
TikTok is popular for finding trending videos, songs, or dialogues. Many brands and celebrities use these trending videos to attract new audiences to their page.
You can find two types of people on TikTok. Those who follow trends and those who create them. To make trending videos, you need to be both on TikTok. It is not very easy to make a trending video without any help. So concentrate on gathering ideas from other popular videos.
Trending on TikTok can easily happen overnight.
It can be anything, whether a cool video by using a trending dance and making some unique changes by showing your regular activities to motivate your audiences. If this works well, your audience starts to share your videos with their friends, and as a result, you will gain new users interested in your page. So be a part of these trending videos to gain followers. Then with huge audiences, you can start your own trend.
Tip #5: Be Active And Interact With Your Followers
The active users on TikTok usually post their content at least once a day. So being active on TikTok improves your followers count and builds brand trust, maintaining good relationships among them. This is why it is important to create a schedule to make yourself active on TikTok and stick to it to gain your potential audience.
Also, provide valuable time to your audiences by replying to their comments and take part in their regular conversations.
Your followers can always unfollow you, particularly if you do not respond to their comments or if you do not provide new posts.
Your followers spend their valuable time on your TikTok page. So make your videos interesting to watch and make it easy for them to engage with your page.
More Tips on How to Grab Your Audience’s Attention on TikTok
Now to the remainder of our 10 hacks for grabbing your potential audience’s attention on TikTok.
Tip #6: Partner With TikTok Influencers
Grow your TikTok account among a large user base with the help of influencers. Influencers help you to increase your follower count.
And because influencers usually have a large audience, there may be a chance to have your target audience among their followers. With the help of the influencers, you can easily gain new followers and make your brand popular.
Befriend influencers and start interacting with them to gather ideas to post engaging content and to grab your audience’s attention.
TikTok provides a way to collaborate on posts through duet features. Making a duet post by joining with popular and trending people will definitely introduce post to new audiences.
Joining a duet related to your niche is a great idea. Many people not only use the duet feature, but they also meet them and come up with new content ideas.
Tip #7: Make Use of Other Platforms
If you are active on other social media platforms like Facebook, Instagram, and YouTube, it is easy to build more followers on your TikTok account.
Promote your TikTok account on other platforms and ask your followers on those accounts to visit your profile and follow you. Instead of motivating them to follow your TikTok account, you can use engaging content for promoting and ask them to watch it by creating curiosity.
Also, post your viral TikTok video clips on other platforms that make it easy to find you on TikTok.
Nowadays, many people search for TikTok videos on YouTube. So start posting your popular TikTok videos on your YouTube channel. Remember that the content should be unique to make your video an exclusive one on other social media platforms.
Tip #8: Join Challenges
Challenges look the same as trends, but you cannot copy content on challenges. There are many challenges, from music competition to fitness challenges.
The most popular challenges on TikTok in recent times include the Raindrop challenge, Travel challenges, etc. You will receive challenges either from your influencers or your friends. Join them immediately by coming up with excellent content.
After accepting those challenges, post your own and latest content. You can also post your latest content as a challenge to others as a try. If this works out, then you can use this technique to grab your audience’s attention easily. In addition to this challenge, you can also get rid of the competitions in motivating people to participate in your challenge.
Tip #9: Know The Exact Time To Post
Track your audience’s performance and study them to know what your audience prefers and when they are most active.
Since TikTok provides lots of content on FYP (For You Page), knowing the correct time to post will make a difference from others’ videos. The active time may differ based on your industry, audience, and location. However, from different surveys it appears that the approximate best time to post on TikTok is between 6 AM to 10 AM and 7 PM to 11 PM.
TikTok also provides an analytics tool to see when your audiences visit your page and to show high-performing posts.
From the report, analyze when most of your audience is active and post your content accordingly to get a higher reach among them. Note that you will not gain exact time in one day, as it takes a week to get the correct results. The key is to only post your content after a proper analysis.
Tip #10: Check Your FYP
The FYP (For You Page) is where your audience can find your videos on TikTok and make them trend. Watching videos on your FYP can help you know the trending videos and give brighter ideas in making creative content that attracts audiences.
Here’s the reality.
TikTok is not like other platforms. People will watch your video content only if it is interesting and fun. So it is important to gather data on what performs well on TikTok and to then use the same strategy to produce your own content.
Whenever you hit like for more than one trending video, TikTok shows you many popular videos on FYP. With those videos, you can get an idea of how to make exciting content to attract your target audience.
Wrapping Up: How to Gain Followers on and Get Your Audience’s Attention on TikTok
Gaining followers on TikTok needs a lot of effort to shine among them with your quality content.
With consistent and regular posting on your feed, you can grab your followers’ attention on TikTok.
Always strive to give unique and fresh content to your audience. In addition to the other benefits, this makes a good impression about you and your brand.
Your creativity and marketing skills play a vital role in improving your follower’s count and attracting their attention.
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Great tips! I still need to work up to doing the trends but I know it’s a huge part of the platform. Thanks for sharing!
These are awesome tips! Tiktok can be difficult to grow but it’s certainly worth it. Having a steady posting schedule has really helped me!
Hi Anne,
It was a great read! I have been thinking about using TikTok to gain the attention of the audience and promote my business. I think all the hacks and tricks you shared in this article will help me in the process a lot. I learned a lot from this resource, and I will definitely share this within my network to help other TikTok users as well. It was such a great read, and I really look forward to reading more of your amazing articles in the future.