Content Marketing

5 Creative Ways to Grow Your Small Business through Content Marketing

By Freya Una, Guest Writer // Updated: November 4, 2020

Content marketing is an essential marketing strategy. It is known to increase business growth, capital, traffic, leads and ultimately, sales.

Although there are different business strategies to market your business, content marketing is the fundamental strategy because most strategies depend on it.

For example, in social media marketing, digital marketing, blogging, and email marketing, your results will depend on the content that is used. The more compelling your content, the better your results will be.

Besides, there are numerous other areas where content is important and must be effective.

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How Medium Suspended My Account in Breach of the Santa Clara Principles

By Pedro Okoro, CEO & Chief Editor // Updated: November 4, 2020

Medium is a great platform. But is Medium’s enforcement of its content guidelines fair, unbiased, proportional, and respectful of users’ rights?

There’s no better way to say this. Medium isn’t as transparent and accountable in content moderation as it claims to be. That’s the view from where I stand.

Perhaps Medium’s huge success has made it a law unto itself!

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Content Marketing Trends that are Set to Conquer the 2020s

By Rekha Pant, Guest Writer // Updated: November 4, 2020

Indispensable – that is what content marketing is! Time and again, content marketing has proven itself worthy of becoming a staple in the marketing strategy of every organization.

It is constantly evolving, and it is important to be updated on what the latest content marketing trends are.

But first, what is content marketing?

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78 Headline Hacks – A Cheat Sheet For Writing Headlines That Grab Your Readers by the Eyeballs

By Pedro Okoro, CEO & Chief Editor // Updated: November 4, 2020

I know. You agree with me that the headlines you choose for your blog posts serve the same purpose as headlines in a magazine or newspaper. They either draw the readers in or push them away.

“On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money.”

– David Ogilvy (Regarded as the Father of Advertising)

Your goal as a blogger, writer, author or copywriter is to craft captivating headlines.

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Content Marketing

78 Headline Hacks

The Essential attributes of compelling headlines