Indispensable – that is what content marketing is! 

Time and again, content marketing has proven itself worthy of becoming a staple in the marketing strategy of every organization. It is constantly evolving, and it is important to be updated on what the latest trends are. 

But first, what is content marketing?

According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” In other words, it is all about creating and sharing material (including videos, blog posts, social media posts etc) that does not explicitly promote a brand but is intended to create interest in the brand’s products or services.

Content marketing evolves all the time. And in this article, we will showcase current and future trends, with a view to helping you, as well as other online businesses, marketers and content creators including bloggers to make the most of these trends. 

So, here’s the deal…