Let’s be real.
Although anyone can own a blog, blogging isn’t for everyone!
I’m sorry if that offends you 🙁
Still, blogging isn’t for everybody! And I will tell you why in a moment.
But first, what’s a blog. And who’s a blogger?
A blog is an online journal, which is housed on a webpage on the internet. A blog is usually arranged in chronological order from the most recent blog post at the top of the main page to the older entries towards the bottom. Here is an example on our home page.
The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog”, was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme.com in April or May 1999. Shortly thereafter, Evan Williams at Pyra Labs used “blog” as both a noun and verb (“to blog”, meaning “to edit one’s weblog or to post to one’s weblog”) and devised the term “blogger” in connection with Pyra Labs’ Blogger product, leading to the popularization of the terms.
Here are the main blogging terms to be familiar with:
Blog (noun) – an online journal or diary.
Blog (verb) – to write, edit or post a blog post.
Blog post (noun) – the content of a blog (noun)
Blogger (noun) – a person who blogs (verb), keeps or owns a blog (noun).
Blogging (verb) – the act of writing a blog post.
A blog serves to bridge the gap between the demand for information and the supply of information. There is probably a blog for every subject or topic under the sun. Therefore, blogs help to fill the huge gap between the demand and supply of information.
The very first blog post was published on October 7th 1994, by Dave Winer, a software developer in California, credited by the Guardian as having invented the blog.
A new blog is created somewhere in the world every half a second. Since there 86,400 seconds in a day, it means 172,800 blogs are created every day. 172,800 new blogs every single day!
But blogging isn’t necessarily for everyone who blogs.
IMHO, blogging is only for those who are either passionate or disciplined enough about blogging, that they are willing and able to invest time, money and everything else that’s required to improve themselves, and make themselves better at blogging.
Here’s another way to look at it.
Blogging for Money
If blogging is an expensive hobby that drains your resources, then blogging isn’t for you. However, if blogging brings you an income (no matter how small), then you’re probably on the right path to becoming a blogger!
So are you cut out to be a blogger?
There’s only one way to find out!
9 Reasons Blogging Isn’t For You
#1. You’re not prepared to work hard to see your blog succeed.
Blogging isn’t for you because you’re not prepared to work hard (night and day) to see your blog succeed.
Think about it this way.
There’s an estimated 152 million blogs worldwide jostling for the same readers as you. Why do you think yours will stand out, if you don’t work at it?
In the world of blogging, success is earned. It’s not given on a platter.
Jon Morrow of Smart Blogger puts it this way:
If you want to succeed, you can’t wait for the world to give you attention the way a cripple waits for food stamps to arrive in the mail. You have to be a warrior. You have to attack with the madness of a mother whose child is surrounded by an army of predators.
You can’t just write them down and expect them to succeed. Writing isn’t about putting words on the page, any more than being a parent is about the act of conception. It’s about breathing life into something and then working to make sure that life becomes something beautiful.
That means spending ten hours on a post, instead of 30 minutes.
That means writing a guest post every week, instead of one every few months.
You have to realize that your blog is more than just a collection of ones and zeros floating through cyberspace. It’s more than the words on the page. Your blog is a launchpad for your ideas, and you are the rocket fuel that lifts them off the ground.
#2. You think blogging success will come instantly.
You can’t succeed as a blogger because you think you can have
instant coffee, sorry, instant success with blogging. And you don’t have the stamina to stay for the long term.
In every field of endeavor, success comes through innovation, and hard work. And it doesn’t happen overnight.
Blogging is no different. In fact, somebody once said that the only place where success comes before work is in the dictionary.
If you don’t build your dream, someone else will hire you to help them build theirs. -Tony Gaskins.
There may be many stories out there of successful bloggers. But most of the time these stories do not talk much about the time it takes to get to the point of success. The result is that often bloggers expect too much in too short a time – and give up long before they can realistically expect success.
#3. You’re not disciplined enough to post consistently
You’re not cut out for blogging because you’re not ready to post consistently. You’re too sporadic for your own good!
Consistency is key – if you want to build your audience.
You must be consistent and post when you feel like it.
You must also be disciplined enough to post when writing a blog post is the last thing on your mind.
By writing a blog post regularly, your audience knows to expect you. They will come to accept the flow of your work.
Statistics show that bloggers who post consistently throughout the month, see around 4 times as many leads as those who blog sporadically.
You don’t have to post everyday. You don’t even have to post every week. But I think you need to post between 2 – 4 times a month, every month. Be consistent. Just be there!
#4. You’re neither willing nor able to deliver value
Your blog needs valuable content, that’s unique and compelling. Unfortunately, you’re not willing to provide value to your readers.
We all have off or barely functional days, every now and again. Because we are human. However, you’re different because for you everyday is barely functional. That’s why you can’t hack it as a blogger.
To keep your audience coming back for more, you’ve got to do your best to provide value, more often than not.
Google’s John Mueller confirms that quality is key. He writes, “There’s no minimum length, and there’s no minimum number of articles a day that you have to post, nor even a minimum number of pages on a website. In most cases, quality is better than quantity. Our algorithms explicitly try to find and recommend websites that provide content that’s of high quality, unique, and compelling to users. Don’t fill your site with low-quality content, instead work on making sure that your site is the absolute best of its kind.”
A constant stream of new content that’s valuable and compelling is the foundation for growing an audience. Each piece does not have to be perfect; it just needs to be interesting and valuable to your target audience.
#5. You’re not ready to build an email list
You’re wasting your time calling yourself a blogger because you don’t have a strategy for growing your email list and using it to communicate with your target audience on a consistent basis.
As a blogger, your email list is your greatest asset. Not your content. Not even your experience or expertise! Email represents the backbone of nearly every successful content initiative and digital marketing success story you’ve ever heard about. There is no better tool for building your online community and communicating with them on a regular basis than email.
Email is a far more friendly medium than social media. When people see your email in their inbox along with all their other friends, this builds trust. And when you start a conversation in someone’s inbox, they feel like they can be themselves and share whatever they may be struggling with, what they want, or questions they have.
If you’ve been putting aside the idea of building an email list for whatever reason, it’s time to face the facts.
Email isn’t going anywhere. It remains the #1 way to sell your products and services online.
That’s why your money is in your Email List. So start building your email list right NOW! If you need any help to build your email list click here.
Still not sure about why you need an email list? Check out this super helpful post.
#6. You’re not prepared to network with other bloggers
For reasons best known to you, you’re not prepared to network. That’s another reason why blogging isn’t for you.
You’ve got to realize that blogging is not a one-way traffic. It isn’t isn’t all about your blog. It isn’t all ‘me, I and myself’. No!
Blogging success is not just publishing content and spreading the word about it. A large part of blogging is also networking, connecting and collaborating. Or in other words: Blogging is about nurturing a community.
Part of networking is commenting on blogs, primarily to make friends, but also to drive traffic. Make comments that are thoughtful and add value to the conversation. When was the last time you commented on other blog post? Are you sharing other blog posts? Be a good neighbor and help other bloggers by commenting and sharing their post.
#7. Like Matt Cutts, you think guest blogging is dead
You’re not a blogger at heart because the idea of guest blogging revolts you.
But first what is guest blogging? According to Lifewire, “guest blogging is a method used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers’ blogs. Guest blogging can work in one of two ways: You write a post to appear on another person’s blog. Another person writes a post to appear on your blog.”
Kristi Hines in The Ultimate Guide to Guest Blogging published on Kissmetrics, says that typically there are three main goals for guest blogging:
- Positioning yourself as an authority and well-known name in the industry.
- Getting exposure (traffic) back to your website.
- Building backlinks to your website.
In 2014, Google’s Matt Cutts got the blogging community in an uproar over whether or not guest blogging was dead. (It’s not.) Actually, what Matt said was that guest blogging for “backlinks” was no longer going to be tolerated by Google and that we should be especially concerned with spammy links in guest posts intended for SEO. He cautioned us to only accept guest posts from trusted bloggers who we could vouch for.
Which makes sense. Right?
If you want to learn the basics of guest blogging, then check out Jon Morrow’s Guest Blogging Certification Program. It walks you step-by-step through the entire process. There are over 50 lessons, hours of video instruction, and fill-in-the blank templates to help you with your pitches. For a limited time, you can win a place on the program by clicking here.
Alternatively, for step by step strategies on how to come up with good ideas for guest posts and pitch the blog owners, see these two excellent articles:
- Neil Patel’s How to Find the Best Places to Guest Blog
- Buffer App’s The Ultimate Blueprint for Guest Blogging and Syndication
If you need help finding blogs that accept guest blogs, then look no further. Check out this awesome resource: 3,000 Blogs that Accept Guest Posts put together by Elvis Michael which you can download here.
#8. You’re neither creative nor do you want to improve
I know you’re not a blogger because you’re not prepared to think outside the box! As bloggers, we must be creative. We must come up with new ideas all the idea.
Don’t just do what everyone else is doing. Great and successful bloggers don’t just follow the norm. They play to their strengths.
You have a unique message. You have a unique voice. Make use of it.
Secondly, you’re not willing to invest time, money and everything else that’s required to improve your craft, and make you better at blogging. You’ve got realize that your great post from last week doesn’t give you a hall pass. Experiment. Learn from those posts that didn’t do well. Read other great bloggers in your niche. Assay, break down, cut, analyze and dissect what they’re doing and try to improve your game. Go on courses. Attend conferences. Be a part of 3 Mastermind groups: One of your peers. One that you pay to be part of, and One that people pay you to be part of.
#9. You’re not ready to put your readers first.
I know that blogging isn’t for you because you think blogging is all about you: Your concerns, what you’re passionate about and what you want your readers to know. People are only interested in wiiFM – what’s in it for me! #BloggingTips Click To Tweet
When I first started blogging, this discovery shocked me: people are only interested in wiiFM – what’s in it for me! Nobody gives a hoot about your products, your services or you. Most people don’t care about you or your products.
People aren’t interested in you. They’re interested in themselves. -Dale Carnegie
What do people really care about? Solutions to their problems, access to compelling information and recognition. If you can provide content that provides quick solutions to the challenges faced by your target audience, they will provide you with bread. For the rest of your life. What more can a blogger ask for?
Now your turn
So, is blogging for you? If it isn’t, simply get over it and move on with your life!
Question: Are you a blogger? Is blogging for you? If so, why? Please click here to leave a comment.