Why 80% of Blogs Fail (and How to Make Sure Your Blog Doesn’t)

New data shows that up to 80% of blogs will fail this year, and the reasons are shockingly consistent. But the good news? Success follows a predictable pattern too. In this article, we break down the 3 critical factors that determine whether a blog thrives or collapses — and reveal how to build a fail‑proof blogging strategy that keeps you firmly in the winning 20%.

What you’re about to read should genuinely worry you. Over 80% of blogs will fail in the next 18 months — that’s more than 50 million blogs disappearing into the void.
A huge percentage of creators will pour in time, money, and passion… only to watch their blogs die quietly.
And unless you understand the real success factors behind growth, your current or future blog could be one of them.
Yes — you could FAIL as a blogger this year.

This is what I mean.

This year, over 63 million new blogs will be created.

I know because according to WP Virtuoso,  a new blog is created every half a second, and we all agree that there are 86,400 seconds in a day! So how many blogs are there in the world?

I would say hundreds of millions.

And this is the really scary bit for bloggers.

80% of blogs will fail this year!

Why Most Blogs Fail

Most blogs will fail because the bloggers haven’t got a ‘no fail’ blogging plan. They don’t treat their blog as a business. More on this later.

But first…

Research by Bloomberg (quoted by Forbes) shows that 8 out of 10 businesses fail in the first 18 months. That’s a colossal 80% of new small businesses including new blogs. If we extrapolate that to blogging statistics, we can safely say that 80% of the new blogs created this year will crash and burn in the next 18 months!

80%! That’s the percentage of blogs that fail! That’s right: 8 out of 10!

Blogging failure is now a real issue. And the question is: Will your blog be one of the few that will survive? Or will your blog become one of the blog failure stories in the next 18 months?

What Percentage Of Bloggers Are Successful?

According to blogger extraordinaire Neil Patel (New York Times best-selling author, described by The Wall Street Journal as a top influencer on the web):

For every successful blogger that’s out there pushing the benefits of blogging, there are also many, many bloggers who have failed.

Those who run a successful blog, on the other hand, have mastered a few key elements that reaffirms why blogging is so alluring to so many.

A successful blogger befriends social media, puts in a ton of hard work and consistently writes quality content. They’ve also found a way to garner attention and make money, which is what drives most people to start a blog in the first place.

If 80% of Blogs Will Fail this Year, Are Blogs over? Are Blogs still relevant?

Of course, blogging is not dead!

In fact, “reports of my demise are premature”, says Blog! And what better proof than the fact there are 63 million new blogs set up every year!

I’m going very strong. Evolving, yes. But demise, hell, no! Reports of my demise are premature!

-Blog

There may be millions of blog failure stories.

But are blogs over? Definitely not!

What has replaced blogging?

The emergence of social media and live streaming may seem to have replaced blogging.

But the reality is this.

There is still an insatiable appetite for blogs, blog posts and what bloggers have to offer.

And what most bloggers are doing is to combine blogging with vlogging, podcasts, videos and live streaming.

So is blogging oversaturated? No!

How to Develop a “No Fail” Blogging Plan

Let me ask you a few rhetorical questions to help you create a ‘no fail’ blogging plan for your blog:

• Are you struggling to get the results you want from blogging?
• Do you wonder if it even makes sense for your long-term goals?
• Have you lost the passion you had when you started blogging?
• Do you sometimes feel that blogging is beginning to feel like a massive waste of time?

Key points of your “No Fail” blogging plan

If you’ve answered yes to any of these questions, it’s crucial you understand five key points:

• It’s important not to give up too soon as blogger.
• Blogging has changed a lot in the past few years.
• Blogging works if you’re persistent, consistent, and you stay committed to it.
• If you can ride out the storm, stay the course and persevere, the storm will pass.
• Giving up too early can be the worst decision of your life as a blogger.

And the battle for attention has gotten tougher.

A lot tougher.

Over the past few years, blogging has evolved into a serious online marketing activity.

Here’s something you need to know: If you don’t approach blogging with a serious mindset, then frustration is almost inevitable.

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