ActiveCampaign and ConvertKit are two of the top email service providers on the market. But which is better?
Here’s a detailed comparison to enable you to choose between ConvertKit vs ActiveCampaign…
Which one is better? The reality is ActiveCampaign and ConvertKit are two of the top email service providers. But which is better?
First, a bit of history.
In October 2017, I switched from MailerLite to ActiveCampaign and made a huge song and dance about it. I even wrote an epic blog post about the shift to ActiveCampaign that attracted about 20 comments.
I couldn’t stop talking about ActiveCampaign. I used it. I loved it. And I promoted it!
Fast forward nearly three years after that switch and the epic blog post…
I have made another switch. That’s right.
And this time, I have switched to ConvertKit.
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ConvertKit Vs ActiveCampaign – Is the switch really worth it?
So why switch from ActiveCampaign? Particularly for a guy who is generally very loyal to brands!
Here’s why.
I’m striving for perfection as a blogger. And so I don’t have permanent tools, software or services. Only permanent interests.
In international relations, there are no permanent friends or permanent enemies, only permanent interests. The original of this pragmatism is generally conceded to Lord Palmerston (John Henry Temple) of Great Britain, but most world leaders have invoked it at one time or another to justify their policies and actions.
No permanent friends or enemies – Artemio V. Panganiban
This means I am always searching for that tool, or software or service that will make the difference and pull me over the line. The fact that I am an affiliate of a particular product or service will not make me compromise my position if I find a better product or service.
One of the benefits for you is that you can be sure I will always recommend the best products and services for you.
Now back to reasons for the switch from ActiveCampaign to ConvertKit.
In this blog post, I’m going to show you why I switched. And for good measure, I will let you know why in my opinion, ConvertKit is a better email service provider for bloggers.
ConvertKit Vs ActiveCampaign – Which is Better?
Let’s get one thing clear.
I’m writing this review of these two amazing email service software as a blogger. When I answer the question, Which is better? I am effectively and essentially asking, Which is better for blogging?
Ready?
Let’s dive straight in.
ActiveCampaign
Truth be told.
ActiveCampaign is more of a customer relationship management (CRM) and marketing tool than an email service provider. So it’s easier to compare it with Infusionsoft (or Keap as it is now known) and Ontraport, which are its direct competitors in terms of CRM.
Having said that, it also functions as an email service provider. So we can compare it with ConvertKit. Otherwise, it would have been a misnomer to talk about ConvertKit vs ActiveCampaign!
Back to ActiveCampaign as a CRM tool.
The truth is CRMs are generally known to be complicated pieces of kit. It is therefore not uncommon that these tools have lots of elements to learn in order to be able to unlock their powerful features.
The great thing about ActiveCampaign is that it does not have the steep learning curve associated with fierce competitors such as Infusionsoft or Ontraport.
ActiveCampaign gives you advanced segmentation, smart automation, a CRM to help you manage relationships, and an actual email designer that’s powerful enough to keep up with your growing audience.
Automation
ActiveCampaign’s marketing automation is designed to grow your audience through the following features:
- Easy-to-use visual email campaign designer
- Powerful email targeting and segmentation
- Pre-built automation workflows to get started easily
- Ability to track your relationships and always know who you’re talking to with the CRM
- Integration with the top membership platforms
ActiveCampaign Price Plan
Active Campaign has four price plans – Lite, plus, professional and enterprise.
As you can see from the images below, the box to the left lets you choose how many subscribers you want your plan to include – anywhere from 500 to 100,000+. When you do this, the prices for the four plans change dynamically. You can end up paying anywhere from $9 per month to thousands of dollars, depending on your needs.
The other thing to note is that the four plans also differ significantly in the features they offer. With the Lite plan, all is you get are the basics you need for email marketing.
All in all, if you are not looking for anything too complicated or complex, ActiveCampaign may be a little bit cheaper than ConvertKit.
For 500 contacts, the price is as follows:
For 1,000 contacts, the price is as follows:
For 2,500 contacts, the price is as follows:
For 5,000 contacts, the price is as follows:
For 10,000 contacts, the price is as follows: