SEMrush is an all-in-one digital marketing software suite designed to provide digital marketers and online businesses with competitive data to inform marketing and business decisions. It is designed to help SEM and SEO services, interactive agencies, consultants, small and medium-size enterprises and large companies rank and maintain their websites in the top Google and Bing results.

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If you operate part of your business on the Internet, SEMrush can help you out. The software offers website analysis tools and research reports to take the guesswork out of your market research and SEO. On the SEMrush statistics page, you can see the database currently has information on over 300 million keywords and 400 million domains worldwide.

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Choosing the right set of tools

Depending on what your marketing specialty is, you’ll find a different set of tools from the software to be of use to you.

SEO Specialists

SEO (search engine optimization) specialists will love the depth and versatility of what SEMrush has to offer. Simply check out the SEMrush SEO dashboard. Here you will access all the SEMrush marketing SEO tools. With the SEMrush SEO toolkit, you can use SEMrush to conduct market research and competitive analyses on a website’s closest competition on the SERPs. The following tools will ensure you are running the best possible SEO strategies.

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Organic Research – Using the Organic Research reports you will be able to learn who your rivals are in organic results on Google, exactly what keywords they are ranking for, how their positions within google have changed over time and which certain SERP Features they are performing the best in. You will also be able to check which of the pages on their site attract the most amount of organic traffic. This includes data on specific URLs as well as subdomains. Use advanced filters to save you both time and money.

Backlinks report – With the Backlinks Report you will be able to find out which of your rivals get referral traffic from the same platforms and potentially steal new ideas for link building. You can find out where you or your competition have lost or gained backlinks over a period of time. When analyzing your backlink profile, you can check the consistence of your anchor texts or add potentially harmful backlinks to a disavow list.

Gap analysis – When looking to compare your performance with your competitors. Being able to see how you are stacking up to some of your competitors can make a huge difference in your search campaign. With Gap Analytics you can discover both common keywords and backlinks amongst you and your competitors, as well as uncover new potential ones to target.

Keyword Analytics – Get comprehensive analysis of your target keywords. You can identify who your rivals are in Organic Positions and whether the value of your first position will be decreased by someone’s ads. You also have the ability to find all the phrase match and related ideas to your seed keywords to expand the semantic of you SEO strategy.

Keyword Magic Tool – Look for any and all possible ideas which can help you to diversify your keyword strategy. See automatically generated subgroups and determine which will best suit your strategy based on necessary volume, KD, length and triggered SERP Feature. The Keyword Magic Tool allows you to pull data from over 3 billion keywords so you are always getting the best research possible. Use in conjunction with the SEMrush keyword planner.

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PPC Specialists

SEMrush is perfect for a PPC specialist. This is because it allows for tons of PPC keyword research and competitor analysis to plan and track performance of paid search campaigns.

Advertising Research – SEMrush provides users with an abundance of data and analytics on paid search keywords and PPC ads at the national level. With Advertising Research you can run research on your competitors to see where they get their traffic, analyze keywords by CPC, competition level and more. With this data, you will be able to plan and execute successful PPC campaigns.

Display advertising report – When running Display Ads, getting a return on your investment comes down to choosing the best placements for your ads to reach your target audience. But how do you know which websites are the right placements for you ads? With Display Advertising reports on SEMrush you can gather competitive intelligence on your top competitors to inform your own media plan.

PLA research report – SEMrush PLA research allows you to analyze the performance of Google Shopping Ads. Having this information can give you the insight into where your PLA competitors are ranking for certain keywords.

Keyword magic – Research all the possible keyword ideas. Looks for opportunities to choose only the best keywords in terms of volume and competition level. This will give you the best opportunity for creating an optimized PPC strategy. You can search for broad, phrase and exact match keywords to ensure you are getting the best possible strategy.

PPC Keyword Tool – The PPC Keyword tool makes the day to day work of PPC Specialists easier by simplifying the way you can set up pay-per-click advertising campaigns. Organize your keywords at the campaign and ad group level, set up effective negative keywords, remove all duplicates between different ad groups and export all of your planned out data seamlessly into your Adwords account.

Ads Builder – The Ads Builder tool is a logical continuation of the PPC Keyword tool. The two tools are connected to each other so you can create ads in the Ads Builder specifically for the ad groups that you set in the PPC Keyword Tool. With this tool you can research ads for a desired seed keyword to ensure your own ads have the highest chance of converting. You can also view your rival ad’s in order to implement some of their working strategies.

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Content Marketers

Content writers, bloggers and content marketers alike can all take advantage of SEMrush’s keyword research tools for generating blog post ideas and topics. You can analyze a website’s backlinks to research content that built links in your market or niche, and use the SEO Content Template to generate templates with suggested text length, semantically related topics to include, and readability to optimize your webpages. You can track the SEO performance, social media shares and progress of link building for any off-site content with the new Content Tool. Having high quality content on your site is a determining factor when it comes to SEO rankings. However it’s not always clear exactly how you can optimize your content to rank organically

SEO Content Template – While using the Content Template tool you will have the ability to ensure your content will perform well in organic search. You can also get recommendations for your content that can inform your of the best strategies when creating the content on your website.

Content Analyzer – If you are conducting an external content campaign like a guest posting campaign, it isn’t always clear how well your articles perform on external sites. This tracking tool (SEMrush workflow) will tell you how many backlinks, social shares, and keyword rankings your external content acquires all in one place. The Content Analyzer is here to allow you to view all of your metrics in one place to determine if your piece of content is good.

Social Media Marketing

You probably know that social media is an important tool for businesses to grow and bring people to their website. But, maybe you’re having trouble figuring out exactly HOW to best engage and grow your audience.

Social Media Tracker – The Social Media Tool is the easiest way to monitor your competitors on social media for marketing insights. You can track the social media activity and engagement of up to 20 competitors across six channels (Facebook, Twitter, Instagram, Google Plus, YouTube). You can also follow the top content posted by competitors in your market on a regular basis to inform your post ideas.

Social Media Poster – By using the Social Media Poster you can post across Facebook and Twitter from one singular place, schedule posts for future posting and use queue slots to automate scheduling. Сonnect your social accounts to post both texts and photos. You can also create queue slots to save yourself from routine manual scheduling.

PR Specialists

Thanks to SEMrush, PR managers can discover new opportunities that suit their current campaigns and follow up with the latest trends in their market’s community. SEMrush offers a Brand Monitoring Tool to track the mentions of any keyword as it appears in blog, news and web results on a daily basis.

SEMrush pricing

SEMrush pricing comes in 3 categories:

• Pro – $99.95 per month
• Guru – $199.95 per month
• Business – $399.95 per month

Considering all the SEMrush features in comparison to an SEMrush alternative  such as Moz (SEMrush vs moz) or even Ahrefs (SEMrush vs Ahrefs), SEMrush is amazing value for money.