Your Free Guide To The Best Sales Funnel Builders And Software in 2024

A recent study shows that 79% of marketing leads never convert into sales! That’s because a maximum of 20 to 30 seconds is all you have to capture your prospects and turn them into leads. The sales funnel works as a bridge between your prospects and your all-important sales page. And the top sales funnels invariably lead to higher lead conversions, which is why in this article, we review the best sales funnel builders!

A sales funnel builder is a software or a suite of tools that helps you create and manage a sales funnel. The best sales funnel builders make it possible for entrepreneurs who don’t know computer programming to easily build beautiful sales funnels that work.

But first…

Why do you need a sales funnel?

You need a funnel because all you’ve got is a few seconds.

That’s right!

A maximum of 20 to 30 seconds is all the time you have to capture your prospects and turn them into hot leads. And the sales funnel works as a bridge between your prospects and your all-important sales page.

Here’s the reality.

The top funnel builders inevitably lead to a higher lead conversion rate. The rate is the percentage of your website visitors who are captured as leads.

The rate is also an indication of both your ability to attract the right target audience and the efficiency at which your website turns them into leads. This is one of the most important top-of-the-funnel conversion metrics.

Why is this important?

It is significant because a monumental “79% of marketing leads never convert into sales,” according to a study by MarketingSherpa. That means less than a quarter of your leads actually lead to sales.

By increasing your lead to sale conversion rates, your profits will soar instantly. This is because your revenue will rise sharply while your costs stay the same.

In a moment, we will explore how to increase both your Lead Conversion rate and lead to sale conversion rates using the best funnel builders.

But first, what is a sales funnel?

Understanding the Sales Funnel

The sales funnel is basically a metaphor for the sales process from initial contact to actual sale. It is a visual representation of your prospect’s journey from their first contact with you until they make a purchase.

As you can see from the image below, the sales funnel is widest at the top and narrowest at the bottom, just like a real-life funnel.

And just as in real-world funnels, large numbers of consumers arrive at the top end of the sales funnel which then sends them to a restricted endpoint, which is usually a sales page.

The sales funnel is broadly divided into 3 stages with five elements. The stages are the top, middle and bottom of the funnel. The five elements are lead, prospect, qualified prospect, commitment and transaction.

Each stage of the funnel pushes your most qualified to the next stage, with those who are not a good fit dropping out.

Why You Need a Sales Funnel Builder

If you’re a small business owner, you would have experienced many highs and lows. One low point common to most, is the pain of missing out on a sale. It’s particularly hard to take when the prospect drops out of your sales funnel without making a purchase, after weeks (sometimes months) of demos, lunches and charm.

While this is quite common, you can make it happen less often with the right software.

This is what I mean.

Many DIY and amateur sales funnels are not fit for purpose. They are more like baskets with holes left by post-it notes, missed appointments, forgotten follow-ups and spreadsheets poorly formatted.

The solution?

Sales funnel builders and software. With the right sales funnel builder, you can plug these basket holes sales funnel holes, reduce the odds of hot prospects just missing out on a sale. The best sales funnel builders will even turn your near misses into sales!

That’s how powerful the top funnel builders can be.

The funnel illustrates the theoretical customer journey toward the  purchase of a good or service from first contact.

The journey usually begins with leads (customers who receives your lead magnet) and ends with a purchase.

Your Guide to the Best Sales Funnel Builders in 2022

The sales funnel software allows you to fully automate your funnel, so that leads are converted into customers on auto pilot, without you having to take care of each single step every time.

There are five requirements for a lead to be considered a qualified prospect. And the best sales funnel builders help you build your lead qualification process around them. These are the five key requirements:

• #1- Creating an awareness of need for your leads or prospects.
• #2- Authority and Ability to Buy or Commit.
• #3- Creating a sense of urgency.
• #4. Trust in You and Your Organization. …
• #5. Willingness to Listen. …
• BONUS #6: Strategically Aligned with Your Organization. …
• Conclusion.

#1. ClickFunnels

ClickFunnels Is A Website And Sales Funnel Builder For Entrepreneurs. and it is top choice of the best funnel builders.

Yes, ClickFunnels was created so that entrepreneurs like you, who aren’t programmers and who don’t know how to code, can easily build beautiful pages inside of a sales funnel, to grow your company online!  Let me show you it works: 

• ​Guide your visitors step-by-step through the entire sales process (so they don’t get confused or LOST, and leave)
• ​Point your customer straight to the ONE product or service they need most to help solve their problem
• ​Follow-up with your visitors, even after they leave your page!
• ClickFunnels Gives You The Tools And Strategies You Need In One Convenient Spot!

Yes, ClickFunnels Gives You The Tools And Strategies You Need To Market, Sell, AND Deliver Your Products Online.

• ​Simple Drag and Drop Webpage Editor!
• ​Quickly Build Sales Funnels That Convert!
• ​Smart Shopping Cart With 1 Click Upsells!
• ​Email and Facebook Marketing Automation!
• ​Everything Organized In One Simple Dashboard!

Generate Leads

Generate New LEADS That You Can Connect With… Create simple funnels that quickly capture your visitors’ contact information, so you can generate new leads to follow-up with again and again, even after they leave your page!

Sell Your Products

Create beautiful pages and funnels that are pre-designed to walk your traffic through each step of the sales process, and convert them from “visitors” into actual paying customers who benefit from your products…

Also, you can add “1 click upsells”, and dramatically increase your revenue per customer!

Follow-Up Funnels

When you upgrade to ClickFunnels Platinum, you can also connect or reconnect with your audience anytime, anywhere using multi-dimensional marketing.

You can send highly-targeted messages to your customers through email, social, text, and desktop notifications.

(That means, your messages can get delivered straight to your customer, no matter where they’re at, or what they’re doing!) 

ClickFunnels Gives You THE TOOLS You Need To Market, Sell and Deliver Your Products Online!

#2. Kartra

Kartra is one of the top alternatives to ClickFunnels in the battle of the best sales funnel builders.

It is one of the best all-in-one marketing platforms that makes it ridiculously easy to build and scale your online business fast… With tons of extra features at a more affordable price. With Kartra, you can create, market, and launch online without hiring a team of copywriters, web developers, designers, or system integrators!

Features

Kartra Checkouts

Sell products or services online through our secure and gorgeous checkout forms for both credit card and PayPal payments

Kartra Pages

Amazing drag-and-drop page builder with hundreds of professionally designed templates. 100% mobile optimized.

Kartra Leads

Build your leads, prospects, and customers database. Organize them in theme groups via lists and custom tags.

Kartra Forms

Gorgeous lead capture forms. Create your own custom fields with powerful tagging and automation rules.

Kartra Funnels & Campaigns

Engineer a multi-page funnel flow to convert visitors into leads, leads into customers, and customers into recurrent clients!

Kartra Mail

Create live or automated email/SMS marketing campaigns to communicate and engage with your user base.

Kartra Memberships

Deliver your content, course, or training material with our professionally designed, drag-and-drop membership portal builder.

Kartra Affiliate Management

Recruit, manage, and track an army of affiliates to promote your products. Flexible commissions, payment milestones, etc.

Kartra Marketplace

Sell your marketing funnels and expert services, or discover resources created by other Kartra users.

Kartra Videos

Video marketers rejoice! Pop offers mid-way through your video, inject lead capture forms, multi-video playlists, and much more.

Kartra Helpdesks

Helpdesk portal with support ticketing and live chat. Fully integrated with Kartra Checkouts to also provide billing support.

Kartra Calendars

Register and organize your one-to-one scheduled sessions with your customers, all from within one integrated dashboard.

Kartra Agency

Now included with all Silver and above accounts. Access your entire agency portfolio and manage all client accounts from a centralized master console.

What platforms and services does Kartra replace?

Are you ready? Here’s the entire list:

• Email marketing campaign platform
• Marketing automation platform (letting you build and automate your sales funnels)
• Marketing page builders (landing pages, squeeze pages, sales pages, thank you pages, product launch pages, checkout pages, video sales letter pages, and more)
• Membership portal builders
• Shopping carts
• Online form builders
• Split testing and link tracking software
• Calendar and appointment scheduling software
• Helpdesk ticketing systems, including live chat
• Video hosting (with advanced marketing features)
• Affiliate management system
• Campaign analytics platform
• Custom programming to integrate your various marketing software platforms — Kartra seamlessly integrates all of the above already
• Graphic designers — Kartra’s professional, stunning templates designed to convert — for pages, emails, forms, and more — take care of that for you

Best of all, Kartra’s tools are not merely basic versions. Oh, no. In fact, each Kartra tool is absolutely full-featured, giving you the functionality of the leading platforms in each individual category — plus effortless integration with all of Kartra’s other full-featured tools. It’s the most complete yet easy-to-use online business solution you’ll find anywhere.

Kartra Price Plans

Kartra has 4 price plans:

• Starter $99/m
• Silver $199/m
• Gold  $299/m
• Platinum $499/m

#3. LeadPages

LeadPages is the go-to choice for small businesses worldwide. With LeadPages you can easily create your online presence and provide code-free web publishing.

Not a ‘tech person? You don’t have to be! With our drag-and-drop builder you can create and publish professional-looking web pages in a matter of minutes.

Collect qualified leads as everything is conversion-optimized

Maximize every piece of content you publish with conversion-optimized pages, pop-ups, alert bars, and A/B tests that transform your web traffic into leads and customers.

Grow your business with online payments and integrated tools

Whether you’re collecting payments or scheduling consultations, Leadpages brings together the tools you need to grow your business so you can truly DIY your digital marketing.

Easily build code-free websites, high-converting landing pages, pop-ups, alert bars, and beyond.

Sell products and services

Increase your income with high-converting sales pages, built-in checkouts, and secure online payments powered by Stripe.

Unlock the Tools that will Turn Your Idea into Income

Forget plugins, developer drama, and technical traps—Leadpages make it easy to connect with an audience, collect leads, and close sales.

• Create code-free websites & landing pages
• Choose from 200+ high-converting templates
• Connect Leadpages to your email account, CRM, and more
• Boost conversion with AB tests and real-time guidance
• Enjoy unlimited page publishing, leads, and traffic

#4. GroveFunnels

GrooveFunnels is a complete suite of marketing tools designed to help you build sales funnels and websites (i.e., landing pages) and for selling products online. With GrooveFunnels, you have everything you need to sell products and services online.

GrooveFunnels is not JUST a page and funnel builder. Check out this amazing features:

• Free – Unlimited Products
• Free – Build Brand Websites with full navigation
• Free – Custom Domains
• Free – Bandwidth and hosting
• Free – Sell products with 1-Click upsells
• Free – Upsells, Downsells, and Order Bumps
• Free – The worlds most powerful affiliate program
• Powerful automated, behavioral based email marketing based on tagging (optional with GrooveMail)
• Membership site platform (optional with GrooveMember)
• Powerful Video marketing built right in (optional with GrooveVideo)
• You can get started for FREE

The Best Funnel Builders Continued

When you’re ready, let’s look our remaining four funnel builders and software.

#5. BuilderAll

Key Features of Builderall Sales Funnel Builder

• Website builder
• Drag-and-drop funnel and automations builder
• Funnel sharing
• Full SEO on-page optimization
• Built-in Email marketing platform
• Unlimited membership areas
• A/B split testing
• Various checkout options
• Bump offers, upsells and downsells
• Countdown timers to increase scarcity

BuilderAll has 5 price plans:

Free – 0 Domain Connections, 100 Subscribers, Ticketing Support, 1 GB Disk Space and Up to 3 Websites

• Builder $19.90
• Marketer $29.90
• Essential $49.90
• Premium $69.90

#6. Thrive Architect (by Thrive Themes)

Thrive Architect (by Thrive Themes)

A good tool for your business should be easy and not take away from your time and energy. Thrive Architect is the visual page builder that is built from the ground up for business and conversion focused websites. And because we know that entrepreneurs are busy, Thrive Architect is built with an obsessive focus on being as fast as possible to use. We’ve removed every possible barrier between the business idea in your head and the professional presence of that business on your website.

Features

Build at the Speed of Thought

WITH INSTANT DRAG & DROP EDITING

When you load up the Thrive Architect editor, everything follows one simple idea. We call it “click-to-edit”. If you want to change something, you click on it and you’ll see your edits instantly. If you want to move something, you click, drag and drop. We’ve removed every obstacle between you and building the content you want.

Landing Page Templates

NO DESIGN OR CODING SKILLS NEEDED

267 beautifully designed and 100% conversion focused landing page templates that come bundled with Thrive Architect. It’s simply the fastest way to create professional-looking sales pages, opt-in pages, webinar pages, and more, that are instantly publishable yet still completely customizable.

Pre-Built Conversion Elements

SO YOU CAN GROW YOUR BUSINESS

Replace a dozen plugins thanks to our conversion focused elements, built right into Thrive Architect. Includes infinitely customizable buttons, testimonials, countdown timers and lead generation forms that integrate with your favorite email marketing tools.

Price Plans

• Thrive Membership – $19/Month (Paid annually)
• • Get access to ALL our plugins and themes
  • Install on up to 25 websites
  • Includes 267 landing page templates
  • Unlimited free updates
  • Unlimited support

• 5 License Pack – $335 $97

• Install Thrive Architect on up to 5 websites
  • Includes all features
  • Includes 267 landing page templates
  • Unlimited free updates
  • 1 full year of support

• Single License – $67

• Install Thrive Architect on 1 website
  • Includes all features
  • Includes 267 landing page templates

Unlimited free updates

1 full year of support

#7. Ontraport

Ontraport is an all-in-one integrated platform. Similar to Keap, it delivers essential business features, including a powerful CRM system, membership sites, one-click WordPress hosting, outstanding email delivery, payment processing, direct-mail printing, affiliate management, and an innovative business automation suite.

Ontraport is a breakthrough app where CRM meets automation to power your marketing, sales and business systems all in one place.

Features

• Powerful marketing automation without the enterprise-grade prices.
• Use everything you know about your prospects and clients to deliver more effective marketing on autopilot.
• 14-day free trial
• See how Ontraport’s all-in-one CRM & marketing software can grow your business.

Price Plans

Ontraport offers 4 price plans:

• Basic – $79
• Plus – $147
• Pro – $297
• Enterprise – $497

#8. Keap

Formerly Infusionsoft, Keap is an incredibly powerful business automation tool. It’s as close as you can get to an all-in-one solution because it includes extras such as a shopping cart.

Keap offers an online sales and marketing solution built exclusively for small businesses. It features lead generation tools and marketing automation, email and social media tools to engage and convert leads. Customer relationship management (CRM) functionality aids users in attracting leads, streamlining sales and closing deals.

With Keap, you can step up to all-in-one sales & marketing software designed for growing service-based businesses, ranging from entrepreneurs and startups to larger teams. Our platform organizes your customer information and daily work in one place, freeing you up from repetitive tasks so you have more time to focus on growing your business and delivering great service.

Features

It’s important to know that Keap provides personalized, one-on-one coaching services to help users get up and running with their software.

CRM Software

• Calendar/Reminder System
• Email Marketing
• Lead Scoring
• Marketing Automation Integration
• Mobile Access
• Quotes/Proposals
• Segmentation
• Task Management
• Territory Management
• Calendar/Reminder System 
• Lead Scoring 
• Marketing Automation Integration 
• Quotes/Proposals 
• Segmentation 
• Task Management

Price plans

• Keap has 3 price plans:
• Keap grow – $79/m
• Keap pro – $149/m
• Infusionsoft – $199/m

The Top Funnel Builders and Software in 2022 FAQ

My guide to the best funnel builders and software would be incomplete without an FAQ section.

#1- Which Funnel Builder is Best?

The best funnel builder is the one that best suits your needs, and is compatible with your spending budget.

You know best how much money you have et aside, as for truly the best funnel software on the market, they’re all in this guide so take your pick from here.

#2- How Much is a Funnel Builder?

Funnels builders are sophisticated software that offers a lot of exciting features but usually come at a hefty price tag.

Because the pricing always fluctuates It’s impossible to say exactly how much you’ll need to pay to start building funnels, but expect to pay several hundred dollars per year for a good sales funnel builder.

#3- Can You Build Funnels With Wix?

Yes, you can use Wix and other free website builders to build (basic) funnels.

However, as you might imagine, these won’t be up to scratch with funnels built with dedicated funnel builder software, and that’s a huge drawback.

Why?

Because you don’t want any funnel, you want effective and converting ones.

Agree?

#4- How Good is Clickfunnels?

Clickfunnels is one of the best funnel builders on the market. I’ve used the service and it has helped me convert leads that otherwise would have been lost for my business.

Wrapping Up – The Top Funnel Builders and Software in 2022

Wow, that was fun!

I hope you’ve enjoyed reading it as much as I’ve enjoyed researching and writing it.

Have I. missed out any sales funnel that should be on this list?

Do you have a sales funnel? Which of these sales funnel builders would say are in your top three?

Why not join our conversation by leaving a comment below?