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    List Building

    As Irresistible As Puppies [7 Killer Lead Magnet Ideas]

    By // 32 Comments

    To get your prospects to give you their precious email addresses, you’ve got to give them something extremely valuable. A type of bribe, if you like 🙂 What you offer them is your lead magnet. And in these article, we give you 7 killer lead magnet ideas!

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    Let’s face it! Without an irresistible lead magnet, your landing page will not convert.

    This is what I mean…

    People don’t like sharing their personal information.

    And they certainly don’t like to part with their precious email addresses. Particularly if they don’t know who you are. So, when they get to your landing page, they’re naturally skeptical. Consequently, their guard is up.

    Even before they look at what you have to say.

    [Read more…] about As Irresistible As Puppies [7 Killer Lead Magnet Ideas]

    How to Supercharge Your Email Marketing Strategy

    By // 59 Comments

    With over 3.7 billion email users worldwide, and forecasts that this figure is expected to grow to over 4.1 billion in the next few years, here’s the truth. As a creator, without a strategy for building an email list, you’re prepped to fail!

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    Quick question: What’s your email marketing strategy? This is the truth, the whole truth and nothing but the truth: As a content marketer, without an email marketing strategy, a strategy for building an email list, you’re prepped to fail.

    But first…

    You know what is incredibly frustrating? And terribly annoying?

    Spending hours, sometimes days or in extreme cases weeks, creating the perfect email. Crafting, tweaking, designing, perfecting and turning it into a beautiful work of art.

    You then click ‘send’ with aplomb!

    Only to be brought down to earth, when you look at your stats…

    [Read more…] about How to Supercharge Your Email Marketing Strategy