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Blogging [9 Reasons Most Bloggers Don’t Make It]

By Pedro Okoro, CEO & Chief Editor // Updated: October 11, 2020

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Let’s be real. Although anyone can own a blog, blogging isn’t for everyone. Ouch! I’m sorry if that offends you 🙁

This is a lesson I learnt quite early in my blogging career. That’s right! You can have a richly rewarding career as a pro blogger.

There may be an estimated 152 million blogs worldwide with 1,896 blog posts published every minute or about 3.39 million blog posts published daily. There are so many blogs because people just start blogging without learning how to blog, how to create a blog, how to start a blog or even the best way to start a blog! And this is such a big shame because there is so much blogging resource out there. I mean, there are blogging sites for beginners with tips for good blogging, blogging tips for beginners and a wealth of information on how to start a successful blog.

Still, blogging isn’t for everybody! And I will tell you why in a moment.

But first, what’s a blog. And who’s a blogger?

[Read more…] about Blogging [9 Reasons Most Bloggers Don’t Make It]

As Irresistible As Puppies [7 Killer Lead Magnet Ideas]

By Pedro Okoro, CEO & Chief Editor // Updated: November 4, 2020

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Let’s face it! Without an irresistible lead magnet, your landing page will not convert.

This is what I mean…

People don’t like sharing their personal information. And they certainly don’t like to part with their precious email addresses. Particularly if they don’t know who you are. So, when they get to your landing page, they’re naturally skeptical. Consequently, their guard is up. Even before they look at what you have to say.

Quick Navigation

  • The Real Reason People are not Signing up to Your List
  • Choose One Product to Promote [Lead Magnet Design]
  • The Keys to Creating Killer Lead Magnets [Lead Magnet Checklist]
    • Step #1: From your research, determine the biggest challenges or problems your prospect is facing right now.
    • Step #2: Next, try to identify the “problem within the problem”.
    • Step 3: Come up with a single ultra-specific promise that provides an immediate quick fix solution to the problem or challenge.
    • Step #4: Choose an attractive, attention-grabbing name for your lead magnet.
    • Step #5: Find a way to create something useful yet incomplete, which naturally leads to your paid offer.
      • Tip: Be sure you’re creating a high-quality product. You want to make a great impression so people will buy from you again.
    • Step #6: Start simultaneously planning your follow-up emails.
    • Step #7: Insert at least one strong call to action (CTA) and a link.
    • Lead Magnet Ideas – Now Your Turn!
  • Read Our Latest Articles

The Real Reason People are not Signing up to Your List

Your prospects are probably already on a hundred and one email lists, and are getting bombarded daily with advertising messages. So the last thing they want is to get more junk in their email inbox from yet another company or individual trying to sell them stuff!

That’s why it’s so critical to understand the importance of creating a compelling offer. [Read more…] about As Irresistible As Puppies [7 Killer Lead Magnet Ideas]

How to Supercharge Your Email Marketing Strategy

By Pedro Okoro, CEO & Chief Editor // Updated: January 14, 2021

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Quick question: What’s your email marketing strategy?This is the truth, the whole truth and nothing but the truth: As a content marketer, without an email marketing strategy, a strategy for building an email list, you’re prepped to fail.

But first…

You know what is incredibly frustrating? And terribly annoying?

Spending hours, sometimes days or in extreme cases weeks, creating the perfect email. Crafting, tweaking, designing, perfecting and turning it into a beautiful work of art.

You then click ‘send’ with aplomb!

Only to be brought down to earth, when you look at your stats…

[Read more…] about How to Supercharge Your Email Marketing Strategy

Unstoppable: Jon Morrow’s Top 10 Tips for Boosting Blog Traffic

By Pedro Okoro, CEO & Chief Editor // Updated: January 14, 2021

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Have you ever wished you could peer inside the mind of a blog traffic genius who has masterminded over 200 million page views, like the unstoppable Jon Morrow, and find out exactly how he does it?

Well… here’s your opportunity.

This is your chance to find out not only how he does it, but also, how you can become a very successful (or a more successful) blogger or writer.

But first, a fascinating fact about this guy: He is paralyzed from the neck down!

[Read more…] about Unstoppable: Jon Morrow’s Top 10 Tips for Boosting Blog Traffic
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