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Here is a disturbing fact you should already know as an astute blogger.
Although you can’t control who links to what on your website, Google can penalize you, if any of those incoming links are classed as toxic backlinks.
In fact, the Google algorithm update (known as Panda) made it very clear that just as good backlinks improve your search engine rankings, toxic backlinks will bring down search positions. Panda was apparently developed to reduce the prevalence of low-quality, thin content in the search results, and to reward unique, compelling content.
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According to the Search Engine Journal, at the time Panda launched, user complaints about the increasing influence of “content farms” were growing rampant. Google’s Panda algorithm assigns pages a quality classification, used internally and modeled after human quality ratings, that is incorporated as a ranking factor.
And you should consider conducting a regular audit of your backlink profile, as part of your overall link building strategy.
But first, what are backlinks?
Here is the truth. The whole truth, and nothing but the truth!
Getting traffic to your blog is more work than you ever imagined. And to make matters worse, competition for organic traffic is both fierce and brutal.
But what if there was an easier way to get both organic and paid traffic, that’s tried and tested?
Well, the short answer is, there is. Yes!
And that’s not all. In a moment, I will show you the best part.
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