Here is a disturbing fact you should already know as an astute blogger: although you can’t control who links to what on your website, Google can penalize you, if any of those incoming links are classed as toxic backlinks.
In fact, the Google algorithm update (known as Panda) made it very clear that just as good backlinks improve your search engine rankings, toxic backlinks will bring down search positions. Panda was apparently developed to reduce the prevalence of low-quality, thin content in the search results, and to reward unique, compelling content.
According to the Search Engine Journal, at the time Panda launched, user complaints about the increasing influence of “content farms” were growing rampant. Google’s Panda algorithm assigns pages a quality classification, used internally and modeled after human quality ratings, that is incorporated as a ranking factor.
But first, what are backlinks?