How to Create a Signature Coaching Program [THAT actually SELLS]

A Step‑by‑Step Guide to Creating a Signature Coaching Program so Powerful it Practically Sells Itself

Annoying? Isn’t it? Everyday you read success stories of bloggers making mega bucks from blogging, yet your blog is more of an expensive hobby than a money-making business.

What if you could create a signature coaching program that actually sells?

Today, I’m going to show you how you can create your own wildly successful signature coaching program, despite the following handicaps:

◉ Hardly anyone reads your posts.
◉ Deep down, you don’t truly believe you’re qualified.
◉ You don’t have an email list.
◉ In reality, you’re actually terrified by the idea of getting on the phone with a client.

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Create Your Signature Coaching Program in 9 Easy Steps

Step #1: Do A One-Question Survey 

Start by asking your potential customers what their biggest frustrations are – so your first task is a simple survey. 

This is the step that allows you to discover what people’s problems are, and figure out what pressing problem you can actually help your customers solve. Asking people to share their deepest desires and biggest frustrations lets you make decisions about your potential coaching practice that are based on real data, rather than guesswork. 

So you always have to start with a survey. This step is not optional. Do a survey even if: 

◉You think you know your niche well. 

◉Everyone says you are super-smart. 

◉You’ve done surveys in the past. 

It’s non-negotiable – if you want to succeed, you have to do this survey. Luckily, this survey only contains one open-ended question, and is ridiculously easy to create and implement. 

That one question is:
“What is your biggest frustration with [your topic]?” 

For example, my survey question is, “What’s your biggest frustration with blogging?” Your question might be the following: 

◉What’s your biggest frustration with dieting? 

◉Tell me, what’s your biggest frustration with traveling? 

…and so on. Your survey respondents can type anything they want into the survey form. Leave the answer field open-ended and give them plenty of room to respond. 

If you need a simple way to set up your survey, you can use a simple Google Form. Google Forms are simple to use, and they’re free. 

Step #2: Drive Traffic to Your Survey to Gather As Much Data as You Can 

Once you have your survey set up, drive traffic to the form and collect as many responses as you can. You’re looking for at least 10 responses so you have enough information to see trends in the data. More than 20 responses are even better. 

To get people to answer your survey, you can do the following: 

◉You can email the survey link to your email list, in a broadcast email or newsletter. 

◉Alternatively, you can link to your survey in a blog post on your site. 

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Step #3: Read and Interpret Your Survey Data 

Once you’ve collected at least 10 survey answers, your next task is to evaluate the data and look for commonalities and trends. 

As you’re reading, you’ll probably spot at least one common problem that sticks out as something people repeatedly mention in their responses. Sometimes you’ll spot more than one common problem, but there’s almost always at least one. 

But you need to be aware before you examine your data that it’s possible your prospects can’t identify the main problem. They might describe the symptoms of the problem, and they might not be sure exactly what is happening to them (or why it’s happening).  

Your job is to be a good interpreter. Read between the lines of what your prospects are saying, and look for the true common issues. Look for language or phrases used over and over again, and look for similar complaints about what is happening because of the problem. 

Step #4: Rank the Problems in Order of How You’d Like to Solve Them 

Now that you’ve identified the most common problems from your survey, your next task is to rank them if you have more than one problem. Because you’re looking for issues you can help people with, your job is to ferret out the most-solvable problem. 

As you’re placing problems in your prioritized list, make sure you rank a problem higher if it is one you have solved yourself. As a coach in a particular niche, you’ll be far more credible if you’re teaching your clients how to solve a problem you’ve already personally experienced and overcome. 

Step #5: Do Your Research 

Now that you’re decided on the problem you’ll focus on, your next task is to research that issue more deeply. Think of yourself as a doctor – you want to personally interview your survey respondents about their symptoms, what treatments they’ve tried, and what a positive treatment outcome looks like for that person. 

Review your list of survey respondents, and choose the ones who reported they have the specific problem you’d like to address. Then reach out to each of those survey respondents and write them a simple, polite email asking if you can interview them on the telephone. Here’s what to tell them in the email: 

◉ The interview will take between 15-30 minutes. 

◉ Here, you are gathering additional data about their survey responses. 

◉ You won’t take up a lot of their time. 

◉ That you will ONLY be asking questions, and you won’t try to sell them anything (this one is probably the most important item on this list). 

During the call, simply ask questions, then be quiet and listen to their responses. During the interview, you are trying to find out: 

◉What are the common symptoms of the problem?

◉How does the customer describe those symptoms in their own words? 

◉What solutions have they tried?

◉Which solutions worked? Which didn’t?

◉Of the solutions that worked, who did they work for?

◉What were the circumstances under which the solutions worked?

◉In a few wordfs, what does a positive outcome of the solution look like? 

Step #6: Dig For More Information To Discover What Solutions They Have Already Tried 

Now, you’ll take the research one step further. If you were a doctor, you would’ve already asked about the symptoms of the problem. So, it’s time to determine what “treatments” they’ve already tried. 

Chances are, if your interviewees have had this problem for a while, they have probably tried to solve the problem themselves. It’s important for you to know what solutions they have tried in the past, and what has worked – and what hasn’t. When you pay attention to the language your interviewee uses, you can discover more valuable insights. 

Here are the questions you need to ask: “What have you tried to solve [the problem]? In the past, what have you attempted to solve the issue?” Then continue with the following comments: 

◉ “What worked?” 

◉ “Exactly what didn’t work?” 

◉ “Describe the experience of trying this solution.” 

◉ If they used a solution that partially worked, ask them for details on that solution. 

You can ask, “Why did that solution work for you? What was it about your situation that improved?” 

After you’ve discussed symptoms and solutions, the next question you want to ask is about what a positive outcome would look like. You need to find out exactly what would happen in people’s lives if you were able to solve this particular problem for them. 

So your next question is, “If I could wave a magic wand and make everything better, what would that look like?” 

In many cases, your interviewees will have to ponder the answer to this question before they respond. Wait for them to answer. 

Step #7: Create A Compelling, Highly-Targeted Landing Or Sales Page 

Your next task is to put together a compelling landing/sales page that sells your coaching. The only job of this sales page is to persuade your potential clients to buy an hour of your coaching time. 

Your sales page needs to do the following: 

1. The easiest way — Create a regular WordPress page and publish your sales page content on the page. For the page title, use “How to [DESIRED OUTCOME],” and in the body of the page, describe the problem and tell people how you’ll help them solve the issue. Then give them a checkout button of some kind so they can purchase right away when they’re ready to buy a coaching session. PayPal buttons work just fine for this. 
2. A more advanced method – If you’re feeling more ambitious and want to do something more advanced, you can use InstaBuilder which is an online tool that helps you create professional, distraction-free sales pages that will convert better than WordPress pages. Their page templates are specifically designed to convert well. Don’t let this bog you down or hold you up, though. 

Signature Coaching Program TIP: H