In this article, our Guest Contributor and SEO Expert, Shivansh Singh takes a look at some of the best and most actionable SEO tips to help beginners and new website owners get higher rankings and more traffic.
New to search engine optimization (SEO)? These effective SEO tips for beginners and new website owners will help you get higher rankings and more traffic.
These strategies are some of the easiest and most actionable SEO strategies for new websites and newbies.
Here is the stark reality though.
When you mention SEO, most beginners go into an instant meltdown. They think of algorithms, keyword research, backlinks, Google updates and the hundreds of ranking factors Google considers in deciding who occupies the coveted #1 position of search engine results pages (SERPs).
However, with hardwork, consistency and constant improvement, you can easily learn the basics of SEO.
In this article, I will showcase the top 7 SEO tips for beginners. These are simple SEO tips for beginners that will help you:
- Optimize your site;
- Get higher rankings; and
- Drive more organic traffic.
Beginners think it is very difficult to rank on page #1 of Google.
7 Top Simple SEO Tips for Beginners
Let’s explore them…
#1. Build a Strong Foundation
Putting together things for a website is just like constructing a building. Your website foundation should be strong enough.
To make your website generate traffic and rank in the search engines, you need to understand the entire SEO process.
Prepare the necessary tools, which will make it easy for you, and set goals you need to accomplish.
Some of the significant aspects you need to look into include a clear web design, great theme, good coding, and quality content.
This page at hubspot.com has some amazing information on on-page SEO optimization you should not miss.
When you make sure of this, you will get the attention of both Google and your target audience.
Knowing how the search engines rank websites and how you can get good rankings is important to move in the right direction.
Understanding the ranking basics and the steps to adopt can roll the dice in your favor.
#2. Use Efficient SEO Tools
There are some clever tools that assist your search engine marketing efforts. You need to pick out the best SEO tools from the many options available.
Each tool is important for you.
Now, some important tools you can look into are –
We’ve partnered with SEMrush to give you a FREE 30 trial of SEMrush Pro. Click here >>> to activate your FREE trial.
This tool works the same as Ahrefs and I personally like SEMrush and use it on our website for keyword and content research.
This is a paid tool but you can access the tool’s fantastic features for free by taking their free trial 30 day trial.
You can try Ahrefs for 7 days for only $7. Click here >>> to start your 7 day trial.
Ahrefs is an all in one tool. It will help you to research keywords, content optimization, and link building, etc.
This tool will help you to make highly convertible headings for free.
This is a free tool that will suggest the sub-topics according to your main keyword.
Elementor Page Builder
I guess you are using WordPress. If not, you are missing a lot of features. And you should use the Elementor page builder plugin.
It is one of the best page builder plugins that can help you to design attractive landing pages or posts for the websites without any knowledge of coding.
Grammatical mistakes can turn your best piece of content into the worst mistake to do with your content.
To remove this point of pain, turn to Grammarly. This tool will correct all your grammatical mistakes.
Just install the Grammarly extension in your browser (or in your computer) and the tool will correct your mistakes as you write.
This is a mind-blowing tool. It will help you to see deleted content. All you have to do is simply paste the relevant URL.
You can use this tool to create the broken link building content for your link building strategy.
More of The Best 7 SEO Tips for Beginners
#3. Generate Quality Content
Quality content is an integral part of SEO. I can’t stress its significance enough.
While Google comes up with new and more straight forward rules that teach webmasters and SEO experts to learn more things, one thing that hasn’t changed is the importance of relevant and quality content.
If you understand quality and what it really is, I must tell you that Google will always stay on your side.
Your website should have a perfect content marketing strategy with niche-specific keywords. It’s important to realize that appropriate keyword research is vital.
One good place to look for the right keywords is Google Ads. But remember there are many other tools (some mentioned at #2 above) that can help you with your keyword research.
Always remember one thing. Focus on delivering quality content that can solve the user’s problem.
#4. Link Building
You need to have strong links with the building blocks to make your construction strong, right?
The exact thing goes here too.
The recent algorithms from Google–Panda and Penguin have changed SEO completely, especially when it comes to link building strategies.
While many beginners build bad and unnatural backlinks, experts, however, suggest that good links built in a natural way keep their value. And I’m totally in agreement with them.
Relevant links are important to grab the attention of web crawlers. When you have fresh content of top quality, people will automatically share it.
Strategies for building natural backlinks
Now, I have many strategies for building powerful natural backlinks. Here are some of them:
Broken link building
If a site has an external link and that link no longer exists then you can create the same content based on the anchor text or you can search the broken link content in a Web Archive service such as Wayback Machine.
Web Archive will help you to get the broken link’s content.
After creating the content, you then need to approach the webmaster and notify them about the broken link and also inform them that you have also created better content than the previous one.
Now, there are good chances that they will replace the broken link with your website’s link.
This is my favorite strategy to build quality backlinks. SImply approach websites that are accepting guest posts within your niche, create great content and offer them your content.
You can search this term on Google to find the Guest Posting sites within your niche: Intitle:write for us + “Your Niche”
Profile backlinks are a great way to let Google know that you have created a website.
Profile backlinks are good only at the initial level. You can easily create profile backlinks.
You can also submit your article to various blog submission sites from where you can get a quality backlink.
It will help you to boost your blog’s SEO.
#5. Take Advantage of Social Media
With the current popularity of social media, you’ll pay dearly, if you don’t optimize your site for social media.
Since Google considers social signals for its rankings, I’m sure website owners would agree that active social media involvement is necessary.
It seems much is in the hands of the public these days which is a good sign for serious businesses.
When you post regularly on your social media pages, you can increase traffic, and boost SEO as your content is liked, shared, and linked.
If your website is on WordPress, then you can install various plugins to enable social sharing on your website.
You can also create a Facebook Group to share your valuable content.
#6. Track and Analyze
Once you have optimized your website for SEO, the next step is to track the results. Unless you do that, there will be no way to measure your progress in relation to your goals, aspirations and objectives..
When you take care of this, you will be able to check the areas where you have succeeded and the ones in which you have failed.
I’ve seen many bloggers miss out on this important area and wonder why they couldn’t get the top ranking when it looks like they had followed all the basic SEO rules.
The truth is when you analyze the results, you can identify the loopholes and correct them appropriately.
Some ways to measure the impact of your SEO efforts include checking your SEO rankings and traffic to your site. You can then make improvements with the help of tools like Google Analytics and Advanced Web Ranking.
#7. Be Secure
As a beginner in this field, you may not know that HTTPS is counted as a ranking signal. Secure encryption is now favored by Google.
Website owners who have their site secured are sure to find a boost in their rankings. While for sites collecting personal data this is a great move, it is not as helpful for purely informational sites.
Google gives priority to HTTPS sites than the unsecured HTTP sites.
Wrapping up – The Best SEO Tips for Beginners
When you focus on the key aspects and make sure that your site has the right SEO basics, you can drive traffic at a faster rate and be favored by the search engines.
And the SEO tips I’ve listed are sure to help fast track your SEO efforts and get you on the first page of search engines.
But to get started, why not go back to Tip #6 and determine the areas where you’re lagging behind?
Do you have any questions or comments? Why not join our conversation by leaving a comment?
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Himanshu Arora says
Thanks for posting such wonderful content. After reading this I developed a piece of in-depth knowledge about SEO and how it actually works.