This may come as a shock to you. But as a blogger, writer, social media expert or other content creator, you must understand this to make the most of electronic marketing.
This may shock you, but I lie not: Your most valuable asset is not your content. It’s not your expertise.
It’s not even your blog or website. Nope, not your employees…
Email is easily the best way to:
- Build an engaged audience or tribe of people eager to buy from you; or
- Create excitement around your next project.
Without an email list of engaged subscribers, you will struggle to mobilize your message. But first, what is electronic marketing?