To get your prospects to give you their precious email addresses, you’ve got to give them something extremely valuable. A type of bribe, if you like 🙂 What you offer them is your lead magnet. And in this article, we give you 7 killer lead magnet ideas!
Let’s face it! Without an irresistible lead magnet, your landing page will not convert.
This is what I mean…
People don’t like sharing their personal information.
And they certainly don’t like to part with their precious email addresses. Particularly if they don’t know who you are. So, when they get to your landing page, they’re naturally skeptical. Consequently, their guard is up.
Even before they look at what you have to say.