Tag Archives: email marketing strategy

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The Definitive Email Marketing Checklist

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Has your open rate taken a nose dive? Looking for ways to add a little punch and pizzazz to your email marketing strategy? Then look no further, because I’ve got exactly what you need: The definitive email marketing checklist.

The email marketing checklist is also variously referred to as email checklist form, email review checklist, professional email checklist, mass email checklist, email writing checklist, email service provider checklist, business email checklist or even email content checklist!

But first, do you have an email marketing strategy? Or are you like most people?

Generally, when people think about sending an email to their email list, they think it’s a matter of simply writing the email, proofing it, and then hitting the send button. They then go off to play golf or sit down to watch their favorite TV program, while the money rolls in. 

Sadly, there’s a problem with that approach…

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Electronic Marketing: 12 Reasons Why You Need A Targeted Email List

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This may come as a shock to you. But as a blogger, writer, social media expert or other content creator, you must understand this to make the most of electronic marketing.

This may shock you, but I lie not: Your most valuable asset is not your content. It’s not your expertise.

It’s not even your blog or website. Nope, not your employees…

Your greatest asset as a blogger, author, coach, writer, social media expert, internet marketer or other content marketer is your targeted email list as part of an electronic marketing strategy.

Email is easily the best way to:

  • Build an engaged audience or tribe of people eager to buy from you; or
  • Create excitement around your next project.

Without an email list of engaged subscribers, you will struggle to mobilize your message. But first, what is electronic marketing?

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As Irresistible As Puppies [7 Killer Lead Magnet Ideas]

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Let’s face it! Without an irresistible lead magnet, your landing page will not convert.

This is what I mean…

People don’t like sharing their personal information. And they certainly don’t like to part with their precious email addresses. Particularly if they don’t know who you are. So, when they get to your landing page, they’re naturally skeptical. Consequently, their guard is up. Even before they look at what you have to say.

The Real Reason People are not Signing up to Your List

Your prospects are probably already on a hundred and one email lists, and are getting bombarded daily with advertising messages. So the last thing they want is to get more junk in their email inbox from yet another company or individual trying to sell them stuff!

That’s why it’s so critical to understand the importance of creating a compelling offer.

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How to Supercharge Your Email Marketing Strategy

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Quick question: What’s your email marketing strategy?

This is the truth, the whole truth and nothing but the truth: As a content marketer, without an email marketing strategy, a strategy for building an email list, you’re prepped to fail.

But first…

You know what is incredibly frustrating? And terribly annoying?

Spending hours, sometimes days or in extreme cases weeks, creating the perfect email. Crafting, tweaking, designing, perfecting and turning it into a beautiful work of art.

You then click ‘send’ with aplomb!

Only to be brought down to earth, when you look at your stats…