This may come as a shock to you. But as a blogger, writer, social media expert or other content creator, you must understand this to make the most of electronic marketing.
This may shock you, but I lie not: Your most valuable asset is not your content. It’s not your expertise.
It’s not even your blog or website. Nope, not your employees…
Your greatest asset as a
blogger, author, coach, writer, social media expert, internet marketer or other content marketer is your targeted email list as part of an electronic marketing strategy.
Email is easily the best way to:
Build an engaged audience or tribe of people eager to buy from you; or Create excitement around your next project.
Without an email list of engaged subscribers, you will struggle to mobilize your message. But first, what is electronic marketing?
Let’s face it! Without an irresistible lead magnet, your landing page will not convert.
This is what I mean…
People don’t like sharing their personal information. And they certainly don’t like to part with their
precious email addresses. Particularly if they don’t know who you are. So, when they get to your landing page, they’re naturally skeptical. Consequently, their guard is up. Even before they look at what you have to say. The Real Reason People are not Signing up to Your List
Your prospects are probably already on a hundred and one
email lists, and are getting bombarded daily with advertising messages. So the last thing they want is to get more junk in their email inbox from yet another company or individual trying to sell them stuff!
That’s why it’s so critical to understand the importance of creating a
compelling offer. Quick question: What’s your email marketing strategy?
This is the truth, the whole truth and nothing but the truth: As a content marketer, without an email marketing strategy, a strategy for building an email list, you’re prepped to fail.
You know what is incredibly frustrating? And terribly annoying?
Spending hours, sometimes days or in extreme cases weeks, creating the perfect email. Crafting, tweaking, designing, perfecting and turning it into a beautiful
work of art.
You then click ‘send’ with aplomb!
Only to be brought down to earth, when you look at your stats…