Quick question: What’s your email marketing strategy?
This is the truth, the whole truth and nothing but the truth: As a content marketer, without an email marketing strategy, a strategy for building an email list, you’re prepped to fail.
You know what is incredibly frustrating? And terribly annoying?
Spending hours, sometimes days or in extreme cases weeks, creating the perfect email. Crafting, tweaking, designing, perfecting and turning it into a beautiful work of art.
You then click ‘send’ with aplomb!
Only to be brought down to earth, when you look at your stats…