10 Steps to Becoming a Better Writer:

  • Write.
  • Write more.
  • Write even more.
  • Write even more than that.
  • Write when you don’t want to.
  • Write when you do.
  • Write when you have something to say.
  • Write when you don’t.
  • Write every day.
  • Keep writing.

―Brian Clark

On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money.

— David Ogilvy

Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.

— Eugene Schwartz

Where we are met with cynicism and doubt and fear and those who tell us that we can’t, we will respond with that timeless creed that sums up the spirit of the American people in three simple words –Yes, we can.

— Barack Obama, Forty-Fourth President of the United States

Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.

— Adidas Commercial

(ESPN: The Magazine, 16 February 2004)