You know what is incredibly frustrating? And terribly annoying?
Spending hours, sometimes days or in extreme cases weeks, creating the perfect email. Crafting, tweaking, designing, perfecting and turning it into a beautiful work of art.
You then click ‘send’ with aplomb!
Only to be brought down to earth, when you look at your stats…
- 8.9% of your email list opened your email. Only just!
- 6.5% of your list have unsubscribed. Ouch 🙁
- Barely 0.25% clicked your links.
To make matters worse, this week, another ransomware cyber attack struck some of the world’s biggest companies. Major firms in the US, UK, Russia, France and Germany are among those left in chaos as a result of the new ‘Petya’ attack.
It appears to have largely begun in Ukraine before spreading throughout the world.
This is the last thing that content marketers need right now. Because following this new deadly ransomware cyber attack, people are now quite cautious about opening their emails. This is not surprising, as the virus is spread through email attachments.
Email as a form of communication is under threat!
And the rumours of the death of email are circulating.
Is Email Dead? Or Is It Still Alive And Kicking?
Although some people have become more careful about which email attachments to open, most people still open their emails. The truth of the matter is that it will take more than a deadly virus to completely kill email as a form of communication.
Email is more resilient and is more entrenched in our way of life than most people care to admit.
The reports of my premature demise have been greatly exaggerated. I’m still alive and well! – Email
The Radicati Email Market, 2017-2021 states that there are currently over 3.7 billion email users worldwide, and forecasts that this figure is expected to grow to over 4.1 billion by year-end 2021. According to Jeff Goins, “That means email outnumbers all the users on Twitter, Facebook, LinkedIn, and every other social media channel combined. That makes it the world’s largest social network. If you haven’t tapped into the power of email marketing, then you’re missing out on an incredible opportunity to engage with the people who want to hear from you.”
The Radicati report also brings out the following interesting facts about email:
- Consumer email use continues to grow worldwide, as more people gain access to the Internet on a worldwide basis. Email remains a key component of the online experience, as email accounts are required for any form of online activity ranging from signing up to social networking sites (e.g. Facebook and Twitter), accessing chat or instant messaging services, online shopping or any other type of online activity.
- The total worldwide email traffic, including both Business and Consumer emails, is estimated to be over 269 billion emails/day by year-end 2017, growing to over 319.6 billion emails/day by the end of 2021.
'Reports of my premature demise have been greatly exaggerated. I'm alive and well!' – Email Click To TweetA study by Harvard Business Review, found email is still an important part of many people’s work lives, with the average person spending up to 50% of their time in the inbox. The study goes further to say, “Periodically you may hear digital hipsters claim that e-mail is dead. Don’t believe them. People still spend half their workday dealing with it, they trust it, and overall they’re satisfied with it… E-mail is not dead, it’s just evolving. It’s becoming a searchable archive, a manager’s accountability source, a document courier. And for all the love social media get, e-mail is still workers’ most effective collaboration tool. It’s far from perfect: Three-quarters of all e-mail is junk, and we’re wasting lots of time dealing with less important messages. But it remains the mule of the information age—stubborn and strong.”
However, to get the most from your email list, you need an email marketing strategy that works. By ’email marketing’ I mean the use of email to develop relationships with potential customers or clients.
How do you get your subscribers to open your email?
Email isn’t dead.
It’s alive and kicking! It remains the #1 way to sell your products and services online. #Email remains the #1 way to sell your products and services online. Click To TweetAs a general rule, the more people you have on your list, the better. The more people who open those emails, the better. And the more people who click the links, the more sales you will make. So how do you get your email subscribers to open your email and click the links in your email? What’s your email marketing strategy?
Email marketing tips:
Here are 8 sneaky but legitimate ways to build trust with your email subscribers.
#1. Send them flowers and chocolates. “What?” I hear you screaming. Relax and hear me out! Here is what I mean: Go the extra mile. Give them extra-ordinary value. Make them feel valued. Check out this great blog post: “8 Ways to Get Your Subscribers to Love Your Emails” at Successful Blogging where Meera Kothand makes the following practical and very useful suggestions:
- Turn your top blog posts into a free report or checklist
- Convert your most shared post into a slide deck or infographic.
- Take your most asked questions and answer them in a video
- Use an existing guide and turn it into an audio file
- Shoot a video to motivate and inspire your readers
#2. Avoid spam complaints with frequent, consistent mailings. Surprising as it sounds, mailing more often can actually reduce spam complaints.
#3. Give your audience an unusually great reason to opt-in and stay in. Work harder than other marketers in your niche to create lead magnets of unusual value. Then give them fantastic reason to remain on your list. Don’t take it for granted that anybody is interested in reading your next email. Give them a reason to want to read it.
#4. Know your most wanted response (MWR) and ask for a “sale” in every e-mail. If you don’t know it, how can you elicit the desired behavior? Use only one MWR per email. The confused customer will never buy.
#5. Craft subject lines that grab your audience by the eyeballs. Without a good subject line, the content of the email doesn’t matter. Without a good subject line, the content of the email doesn't matter. Click To TweetWrite your subject lines so that they are personal, fulfill anticipation, and arouse curiosity.
#6. Use headline templates and techniques, but not headline formatting. Avoid making your e-mail look like an ad. Send emails that look like they were sent by a friend. You want your emails to look like those of a friend, not like sales fliers or newspaper ads.
#7. Use a post scriptum (PS) that summarizes the main benefit and provides a link. Adding a PS line to your messages can substantially contribute to their effectiveness. Research shows that 79 percent of recipients read the P.S. line first, so make sure you use if for either a call to action or simply to attract attention.
#8. Use the magic of email re-send. Resend your campaign to those recipients who didn’t open your first campaign. That’s right…email your un-opens! Emailing your re-opnes can dramatically increase your open rates! With MailerLite, you have the luxury of auto-resend, which is one of the cool options you can choose every time you create a new campaign.
How to instantly increase your open rate
Used properly, the little-known secret of email resend will help you instantly and significantly increase your open rates! And it’s incredibly easy to set up. Whether you use MailChimp, MailerLite, AWeber, ConvertKit, InfusionSoft, or another email service provider, most email marketing programs offer the option to send an email to a segment of your list who did not open an email.
Simply create a segment that matches the following campaign activity:
- Everyone who received your last email; and
- Who did not open the email
You then need to manually re-schedule the same campaign to this segment, preferably using a different email subject.
This is how it works with MailChimp:
First, click on the list you want to segment. Next click on “Manage Contacts”. This should bring up a drop-down menu. From the drop-down menu, click on “Segments”.
Next click on “Create Segment”.
Finally, create a new segment based on the campaign activity relating to the particular email which you wish to resend. The segment should match the following:
- Campaign activity >> Was sent >> The email in question
- Campaign activity >> Did not open >> The email in question
You then auto updated the segment and you’re good to go!
With MailerLite, it’s super easy because it’s all automated!
Here’s how it works with MailerLite:
Auto Resend campaign can be created in the same way as a regular campaign. Log into your account. On your dashboard, click on “Create New Campaign” and select the Auto Resend.
Next decide how you want to send the second email. You have 3 options to choose from:
- Email subject. Resend your second campaign with a changed Subject. This one is the easiest option.
- Email subject and personal message. Add a personal message above your second campaign body. You can change the subject and also add a text message on top of the copy of the first email. The final version of your captain looks like the email was forwarded. his one is really effective! You can write a message like “…I’m just forwarding you this email as you might have missed it…”. It can look really personal and encourage your subscribers to read the content.
- Email subject and email content. Make one small change, or change your second campaign content fully. So you can change not only the subject but also the content. This can be useful if you are informing subscribers about the duration of an event (e.g. Only 4 days left to…).
Choose the option you want and you’re ready to create your content!
Select which subscribers will receive the Auto Resend campaign – those that did not open the first email or those that did not click on a single link.
Finally, you need to specify the time when the second email will be sent.
I suggest sending the second email at least 36 hours after the first email was sent. This gives people time to open and reduces the chance that they get a duplicate email.
The amazing thing about MailerLite is that under their their forever free plan (free for your first 1,000 subscribers), you enjoy full access to all their features, including landing pages, automation, A/B split testing and of course auto resend! You can also easily upgrade as your subscriber list grows.
How to condition your subscribers to click your email links
How are you conditioning your tribe? Every email you send is conditioning your audience. Every email you send is conditioning your audience. #EmailMarketing Click To TweetThe question is: How are you conditioning them? Here are some strategies to help you condition your email subscribers to click your email links:
#1. Treat each e-mail like a miniature sales letter. Be very clear what the call to action is for that particular e-mail. Get your email subscribers in the habit of clicking on your links. To do this, you need to condition them to expect to click a link on every email you send. If you don’t have anything useful to link to, simply link to valuable content elsewhere which they will find useful.
#2. Don’t send your posts in an email. When I first started blogging, I was sending my entire blog post by email to my list. My optin forms had this message: “And you don’t have to visit my blog to stay up-to-date! Instead, you will get updates via email. Whenever I have a special offer or new book or post fresh content, I will send you an email.” This was great for the people on my list. However, from a business point of view, I was harming myself. There are at least two downsides to this:
- My email subscribers were not visiting my blog, and
- When I wanted to make a sale, my email subscribers did not click on the link
One of my online mentors, Michael Hyatt, experienced the same thing, and had to change his marketing strategy, because it was hurting his business. He explained the rationale for the change in a blog post . According to him,
As a reader, this might not seem immediately important. But as an online marketer, it’s critical. If people don’t click, they don’t buy. And if I don’t get buyers for my signature products, I can’t continue to provide resources like my blog, podcast, and ebooks for free.
Instead, I want to train people to click, so I can raise my overall conversion percentage (percent of people who take action). The early results tell us it’s working. We’re getting more clickthroughs now than a month ago.
#3. Always use a clear call to action. And you need to make your call to action very obvious. Here are some examples that I use regularly:
- “Register now”
- “Register here”
- “Click here”
- “Grab it here”
- “Click this link”
- “Click the link below”
- “Click below”
Still on the subject of getting your subscribers to open your emails. Ramsay of Blog Tyrant has written a simple but very helpful checklist. You need to follow the checklist when sending out an email or email newsletter to your list to ensure you get the most out of the exercise. Check it out here. You’d be glad you did!
If you’re an online entrepreneur and you’re not building an email list, you’re selling yourself short. The reality is you don’t have a real online business if you aren’t growing a list of email subscribers!
If there is one thing that business, content, and conversion rate experts agree upon, it is that building an email list is critical and vital.
You don’t have a real online business if you aren’t growing a list of email subscribers! Click To TweetHere then, are 6 reasons why you need to start building your email list right now:
#1. Email enables you to build trust with your audience.
When someone signs up for your email list, it’s a sign of trust and interest in your brand. They’re intrigued by the content they’ve seen so far, and they want to learn more about how you think and the solutions you offer. Even if they aren’t ready to buy immediately, they’re thinking about it.
#2. Rock your email list. It’s your greatest asset.
As an online entrepreneur, your email list is your greatest asset. Not your content. Not your experience or expertise! Email represents the backbone of nearly every successful content initiative and digital marketing success story you’ve ever heard about. There is no better tool for building your online community and communicating with them on a regular basis than email.
#3. Email is personal and private.
Email is a far more friendly medium than blogging or even social media. When people see your email in their inbox along with all their other friends, this builds trust. And when you start a conversation in someone’s inbox, they feel like they can be themselves and share whatever they may be struggling with, what they want, or questions they have. I love the rapport this builds with readers.
#4. Inspite of the rumours, email is alive and well.
As we have seen, research suggests email is still an important part of many people’s work lives, with the average person spending up to 50% of their time in the inbox. Studies also found that:
- People check their email around 11 times per hour.
- 84% of users keep their email up in the background at all times.
- 64% of users used notifications to access email at least some of the time.
- The average worker receives 11,680 emails per year with an average of 32 per day.
- 42% of all email in a person’s inbox is considered essential or critical.
- Email is still considered by most to be the best collaboration tool for teams and individuals.
People use email for more than sending messages:
- 76% use it to exchange documents; and
- 50% to archive important messages.
#5. Your email list belongs to you.
You actually own your email list and the list is your business! You OWN it. Your email list is about the only platform you own. Think about it…You have no control over what Pinterest or Facebook or Twitter do… if Facebook decides that your Facebook friends and fans are no longer accessible to you, there’s nothing you can do. Also, with Twitter and Facebook and other channels, you have to go through the “middleman” to access your audience. But with email, your message is delivered straight to your readers. You don’t need anyone’s permission.
#6. With email you can reach your audience more easily.
You have an instant and direct line of communication with your ‘tribe’ via email. This is priceless! As soon as you have an idea, you can put your thoughts into an email with a call to action. According to Francisco Rosales, Founder of SocialMouths, “Today, you’re able to reach an average of 1-2% of your Facebook Fans, the same way a very small percentage of your Twitter following sees one specific Tweet. Email is not perfect either, according to studies, 22% of emails sent get lost in the junk or spam folders or are blocked by ISPs. But that still leaves you with an average of 78% messages delivered.”
Email still plays a critical role in most people’s lives, though far from perfect in this world of new and innovative technology.
If you’ve been putting aside the idea of building an email list for whatever reason, it’s time to face the facts.
Email isn’t going anywhere.
That’s why your money is in your Email List. So start building your email list right NOW!
Need help building your email list?
I’ve got just the tool for you. It’s my free report How to Build a Large Email List which you can download right here. I also highly recommend you check out this awesome blog post by Ramsay of Blog Tyrant. It’s 41 Tips to Help You Get 10,000 Email Subscribers for Your List. It’s very practical and super cool. You’d love it! Check it out!
Question: What methods are using to build trust with your email subscribers? You can leave a comment by clicking here