Indispensable – that is what content marketing is!
Time and again, it has proven itself worthy of becoming a staple in the marketing strategy of every organization. It is constantly evolving, and it is important to be updated on what the latest trends are.
But first, what is content marketing?
According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” In other words, it is all about creating and sharing material (including videos, blog posts, social media posts etc) that does not explicitly promote a brand but is intended to create interest in the brand’s products or services.
Content marketing evolves all the time. And in this article, we will showcase current and future trends, with a view to helping you, as well as other online businesses, marketers and content creators including bloggers to make the most of these trends.
So, here’s the deal…
I know. You agree with me that the headlines you choose for your blog posts serve the same purpose as headlines in a magazine or newspaper. They either draw the readers in or push them away.
“On the average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 percent of your money.”
– David Ogilvy (Regarded as the Father of Advertising)
Your goal as a blogger, writer, author or copywriter is to craft captivating headlines.
78 Headline Hacks
The Essential attributes of compelling headlines
Here are 3 essential attributes of a compelling headline:
It’s okay. You can admit it.
You dream of blogging success and the limitless opportunities that come with having a profitable niche for your blog. Unfortunately, you’re not making any money from your blog.
If your blog has no clear focus or you’re still struggling with choosing a profitable niche for your blog, then you’re in for a treat. That’s because in this blog post, I will show you step by step, how to create a profitable niche for your blog to get you started on the road to blogging success…
The 5 Things People Will Pay You For.
There are generally 5 things that people will pay you for. Even if they don’t have money, they will find a way to get it. And you’ve got to have this in mind when choosing your niche and developing courses and coaching programs.
People will generally pay you for: